Home / Fashion/ Fashion Card of Nations Trust Bank American Express celebrates luxury resort wear with Fashion Week

Fashion Card of Nations Trust Bank American Express celebrates luxury resort wear with Fashion Week

Comments / {{hitsCtrl.values.hits}} Views / Monday, 18 June 2018 00:00

Synonymous with luxury lifestyles, Nations Trust American Express Card takes pride in bringing forth distinctive and memorable experiences for their Card members. As the official ‘Fashion Card’for the third consecutive year, Nations Trust Bank American Express partners with Fashion Week Colombo for Swim + Resort in its latest edition that will showcase luxury resort wear.

Scheduled to take place from 4 – 7 July at the luxurious Shangri-La Hotel, Colombo , this year’s Fashion Week edition, aptly themed Swim + Resort, bases itself on showcasing luxury resort wear as well as being a global platform for sustainable swimwear. Nations Trust Bank prides itself on being a bank that drives several sustainable initiatives towards conservation, and a global initiative such as this encourages the fashion industry to be sustainable and responsible.

Speaking at the launch of this year’s Fashion Week edition of Swim + Resort, Consumer Banking and American Express Cards Senior Executive Vice President Priyantha Talwatte said: “It’s natural for a brand such as Nations Trust American Express, that encompasses luxury and lifestyle, to be associated with this year’s edition of Swim + Resort for a third consecutive year. We take pride in backing global initiatives, and this event attracts like-minded people who seek trendy and luxurious lifestyles similar to our customer base. That being said, Nations Trust American Express is honoured to be associated with this event and to be able to support these responsible associations continuously. Most of the designers and the audience at these shows are our customers. Therefore, they become ultimate buyers around the world.”

Having being initiated in 2016 with a focus on swimwear and resort wear, it has now redefined its focus to the growing segment of luxury resort wear. It is the nurturing platform for aspiring swimwear designers and manufacturers to showcase their collections and establish their brands alongside established international labels.

Partnering for a third successive year, Nations Trust Bank strongly believes in the potential of Swim + Resort giving Sri Lankan designers the opportunity to showcase their work on a global platform and for international designers to further their presence in Sri Lanka as well as the Asian region.

 “There is a growing interest in luxury resort wear around the region that also translates into consumption by discerning fashion consumers. The ‘Fashion Card’ by Nations Trust Bank becomes an enabler to that group. We are pleased to have Nations Trust Bank American Express on board for the third year and we hope that this journey of development will continue,” said Fashion Week Colombo Founder-President Ajai Vir Singh. 

As a brand that strives to deliver the best in service and personal recognition, and to provide benefits and privileges to facilitate the luxury lifestyle of Card members, the events lined up during Swim + Resort will go hand in hand with the Nations Trust American Express promise to their Card members. 

The runway shows planned for this season will feature the latest collections in luxury resort wear and swimwear fashion, designed by five renowned international designer swimwear brands. Furthermore, the Fashion Week Emerging Designer Showcase will introduce the collections of seven promising designers.

Nations Trust Bank PLC is amongst the top 30 business establishments in Sri Lanka, ranked by Business Today Magazine, and is the benchmark for customer convenience, ably providing a host of financial products and services to a wide range of customers. Nations Trust is also the bank behind Sri Lanka’s first fully digital banking and payments platform, FriMi. The bank operates 93 branches across the country, boasting an ATM network covering 139 locations plus more than 3,500 ATMs on the Lanka Pay Network, and is the issuer and sole acquirer for American Express Cards in Sri Lanka.


Share This Article


1. All comments will be moderated by the Daily FT Web Editor.

2. Comments that are abusive, obscene, incendiary, defamatory or irrelevant will not be published.

3. We may remove hyperlinks within comments.

4. Kindly use a genuine email ID and provide your name.

5. Spamming the comments section under different user names may result in being blacklisted.


Today's Columnists

All the presidents’ mien

Monday, 21 January 2019

I’m conflicted about the presidency we have. Do we need it like a fish needs a bicycle, or a baboon needs a parliament? Has the opportune time come for stakeholders as diverse as civil society led by a free media movement, conscientious objectors t

Banks should subsume technology before technology subsumes them

Monday, 21 January 2019

Returning to IBSL is like ‘coming home’ It is a privilege for me to return to the Institute of Bankers of Sri Lanka, popularly known as IBSL, after the lapse of some 10 years. I had a long association with IBSL from its very beginning – from ar

Ravi K’s discourse on W.A. Wijewardena’s involvement in Treasury bond issue

Monday, 21 January 2019

In his article published previously in the Daily FT, Ravi Karunanayake (the MOF during the period of the infamous CBSL bond scam) appears to have attemptedto pull wool over the eyes andto make a mountain out of a molehill. This exercise gives an impr

Making democracy a national heritage

Monday, 21 January 2019

We are in the year of elections. It is the season of political name calling. Everybody is busy conferring some name on some body. Neo liberal, liberal, dictator, fascist, neo fascist, NGO agent, imperialist lackey are some of these devices that come

Columnists More