‘Zero Kuppai’ waste management initiative by Jetwing

Improper disposal of solid waste and lack of adequate waste management are seen as a growing issue in the city of Jaffna and the surrounding suburbs. Jetwing Hotels has stepped up to the challenge of helping the community build a Jaffna free of solid waste, including plastic and polythene, with its venture ‘Zero Kuppai’ or zero waste. 

With the assistance of the Mayor of Jaffna, like-minded organisations and community-based institutions, Jetwing Hotels aims to combat the problem of poor waste management through the provision of awareness, training school children and communities on best practices in solid waste management, and strengthening infrastructure to encourage and streamline proper collection and disposal. 

Through Jetwing’s initiative to help keep Jaffna clean, Coca-Cola Sri Lanka was introduced to the Jaffna Municipal Council, where Coca-Cola Sri Lanka under its ‘Give Back Life’ program has provided Jaffna city with 10 PET plastic collection bins to be placed in public spaces such as schools, parks, and railway and bus terminals, and a large-scale PET collection hut at Jaffna’s Gurunagar harbour. 

Plastic and polythene waste accumulating in waterways, canals, and street corners is not simply an eyesore to any traveller to the provincial capital of the northern peninsular but also an environmental concern, especially considering the peninsular is home to thousands of migratory birds during the wintering months. 

Jetwing is also hopeful of securing a grant to provide the project with the necessary financial platform to have a widespread impact and create a Jaffna free from solid waste and help it become a clean, green city. 

Family owned and in the tourism industry for the past 47 years, Jetwing Hotels has surpassed expectation at every aspect. Building on its foundation of being passionate, as well as the experience of true, traditional Sri Lankan hospitality, constantly pioneering discoveries captures the essence of the brand. Such a strong statement and direction have enabled Jetwing Hotels to imagine, create and manage marvels and masterpieces, where distinctive design and elegant comfort complement each other and the environment. 

In line with the Jetwing Hotels Sustainable Strategy, across all properties sustainable and responsible practices are given precedence with resource efficiency, community upliftment and education, and awareness being some of its key focus areas.