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Subaskaran’s Lyca Productions pushing the boundaries of innovation with 2.0

Comments / {{hitsCtrl.values.hits}} Views / Friday, 21 December 2018 00:00

2.0 Movie team

Rajinikanth with Subaskaran Allirajah

2.0, the magnum opus of Lyca Production is India’s first movie shot in 3D with a budget of over $ 85 million, the most expensive movie thus far and it’s already breaking records with a Rs. 120 crore earnings on advance bookings becoming the first Tamil movie in India to achieve gargantuan pre-release success. 

The collaboration of Lyca Productions in Sri Lanka has assured innovative, decade-defining global movies available with exceptional viewing experiences for Sri Lankan audiences. 

The Sri Lankan born Subaskaran Allirajah is the chairman of Lyca Productions, the Founder and Chairman of Lycatel and Lycamobile Group of Companies. With humble beginnings, Subaskaran was able to rise up to being an industry-thought leader with over 18 years of entrepreneurial experience in the telecommunication industry. With his leadership and vision, he was able to grow Lycatel in to a global platform reaching to 23 countries including UK, France, Australia, Norway, Sweden, South Africa, Tunisia, Netherlands, Germany, Belgium, Spain, Italy, USA and Canada employing over 10,000 multicultural employees.

Lyca Productions have earned a global reputation for its unique and innovative movie productions and promotions, from revolutionary 3D inventions making the technology more accessible to viewers without the hassles of 3D specs to promoting 2.0 through a 100-foot tall hot air balloon across the world, making pit stops at San Francisco, London, Dubai, Australia and Los Angeles. Lyca is partnered with some of the most globally acclaimed VFX companies, animatronics, designers and technicians, known for blockbusters such as The Dark Knight, Inception, Iron Man, Men in Black and many more. 

Lyca Productions was established in 2014. The production house has been involved in production, distribution and promotion of major blockbusters in India. True to their vision, Lyca has produced movies of various genres. Their current portfolio boasts of major blockbusters by Director Mani Ratnam, Shankar, Karan Johar, A.R. Murugadoss and K.V. Anand including 2.0, Kaala, Kaththi, Chekka Chivantha Vaanam, Vada Chennai, Yeman, Diya, Kolamavu Kokila, Sandakozhi 2 and Indian 2 starring industry veteran superstar Rajnikanth, actor Vijay, Dhanush, Akshay Kumar, Suriya, Simbhu, Vijay Sethupathi and legendary actor Kamal Hassan.

As with entrepreneurship comes the social responsibility enforced by Subaskaran and his wife, Prema Subaskaran. The Gnanam Foundation was named after his mother Gnambikai Allirajah in 2010 as a result of Subaskaran’s relentless efforts to provide care for marginalised communities and abandoned people. The foundation focuses on empowering people with opportunities in order to be self-sufficient citizens. 

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