Zydus Wellness ‘Sugar Free’ partners 7th World Tea Coffee Expo Mumbai

• Industry leader in sugar substitutes category considers niche expos like WTCE as credible platforms to spread its wings

India’s market leader in sugar substitutes, ‘Sugar Free’ has associated itself with the 7th World Tea Coffee Expo 2019 (WTCE) as the ‘Sweetener Partner’. 

To be held from 21-23 November at Bombay Exhibition Centre, Mumbai, India, WTCE is the perfect platform for showcasing the entire range of the company’s products to the visitors from across the country and abroad. In a first-of-its-kind collaboration, visitors and exhibitors will be able to sample and experience the complete offerings of Zydus Wellness. Sugar Free currently holds a 94% market share in the sugar substitutes segment in India and has launched a number of new age variants in the last 18 months. Today, Sugar Free is a lifestyle brand not only for diabetics but also for the calorie-conscious, busy, and healthy lifestyle-seeking urban dweller with a strong equity amongst consumers, retailers, and health experts (chemists and physicians). Sugar Free is growing at a rate of 7.5% per annum and is well distributed across the country, with a presence in approximately 400,000 outlets. 

South Asia’s largest globally recognised trade show for tea, coffee and allied sectors, the 2019 edition of WTCE shall witness over 80 exhibitors from six countries showcasing the latest innovative products, machineries, equipment, packaging, technologies, vending solutions, flavours, retail chains, sugar/sweeteners, certifications, premixes, government boards, consultants, accessories, and other technologies. 

The 2018 edition had hosted over 70 companies – including pavilions from Tea Board of India, Sri Lanka Tea Board, Indonesia and Nepal – showcasing their best to over 3,750 visitors comprising retailers, wholesalers, distributors, HoReCa professionals, hypermarkets/multi-product retail chains, tea/coffee estate owners, importers/exporters, potential franchisees, purchase managers of medium-to-large offices, etc.

Additional activities planned at the expo include: B2B match-making, workshops and championships, a high level two-day conference by industry leaders, academicians, and policymakers, etc. WTCE offers the only annual opportunity to have one-on-one interactions with serious market players and understand the changing hot beverage market scene. With mushrooming upscale retail chains in India making it a global hub for the tea, coffee, and allied sectors, the seventh edition of the expo is set to offer an unparalleled networking opportunity for serious industry players to meet and undertake business and also to understand and determine future trends.

Niche expos like WTCE bring global industry players closer, enable mega deals, and smoothen the networking process amongst trade professionals and consumers. Zydus Wellness has been at the forefront of lending its support to initiatives which promote the industry.

Headquartered in Ahmedabad (Gujarat), Zydus Wellness is the listed subsidiary of Cadila Healthcare Ltd., a leading pharmaceutical company. Zydus Wellness combines the best of healthcare, nutrition and cosmaceuticals to offer an array of the best wellness products like Sugar Free, Nutralite, Everyuth and Actilife.