Home / Dining/ Sharing the French way of life

Sharing the French way of life


Comments / {{hitsCtrl.values.hits}} Views / Friday, 12 October 2018 00:00

Facebook

 

  • Softlogic, Delifrance and Chef Roth in a culinary tour de force 

“The recipe of our success is a unique savoir-faire, quality ingredients, passing on good practice to keep our savoir-faire alive, and of course inspiration; our daily bread,” said 2-Starred Michelin Chef, Michel Roth last morning, addressing a packed media gathering during his all-too-brief visit to Sri Lanka. 

Hailed as a ‘boundless source of inspiration for Delifrance,’ Chef Roth celebrates a five-year relationship with Delifrance Paris. 

Chef Roth was brought down to Sri Lanka by Delifrance and Softlogic Restaurants Ltd., the Authorised Franchisee for Delifrance in Sri Lanka, and a fully-owned subsidiary of Softlogic Holdings PLC, with the intention of ‘sharing the French way of life’ among local customers. 

“With the support and expertise of Softlogic, Délifrance is very confident of our capacity to accelerate our development in Sri Lanka. There will be new outlets in the coming months in Colombo and we will start rolling out our ‘next generation’ stores together, in order to share with our guests an even more enticing food and drink offer,” said Delifrance Franchise International in Paris Chief Marketing and Operations Officer Fabrice Herlax.

“Chef Roth’s presence in Sri Lanka signifies the strong relationship between Authorised Franchisee Softlogic and Delifrance, while Delifrance themselves view Sri Lanka as a market with tremendous potential to expand their own unique French baker’s cuisine. With growing urbanisation in the country and consumers looking for more unique food experiences and offerings, Delifrance is well positioned to capitalise on this market potential, while French cuisine and the café culture is a strong trend in the urban metropolis of Colombo and is in fact rapidly growing,” said Softlogic Holdings PLC Group Marketing Director Desiree Karunaratne.

Pioneers in the market of the French Café-boulangerie on an international scale, Delifrance offers a unique combination of French recipes adapted to local taste, and this is exactly what Chef Roth demonstrated. Pain Surprise and the Michel Roth-Croissant Paris-Colombo, were just some of the delectable items he turned out and which were savoured and enjoyed then and there by all present.

Chef Roth’s culinary demonstration engaged everyone in a unique experience where they had the opportunity to really appreciate the uniqueness of Delifrance products which are served around the world each day as part of a retail concept inspired by French art de vivre and Parisian elegance. 

“I’m delighted to bring my signature style to Delifrance Sri Lanka. We share the same passion; pairing French know-how with local inspiration”, said Chef Roth. “Today Delifrance has over 300 shops across Asia and Europe. Our ambition is to share the French art de vivre with all our customers.”

Pix by Lasantha Kumara

 


Share This Article

Facebook Twitter


DISCLAIMER:

1. All comments will be moderated by the Daily FT Web Editor.

2. Comments that are abusive, obscene, incendiary, defamatory or irrelevant will not be published.

3. We may remove hyperlinks within comments.

4. Kindly use a genuine email ID and provide your name.

5. Spamming the comments section under different user names may result in being blacklisted.

COMMENTS

Today's Columnists

Soaring heights of NPLs in banking

Thursday, 27 June 2019

Capital inadequacy, political interference, abuse of power, wasteful and unproductive expenditure, corrupt deals, circumventions of regulatory directions, unscrupulous lending operations, imposed IMF and WB conditions for reforms, and window-dressed


New Land Policy: Ideal alternate development strategy, but accompanying policies needed

Thursday, 27 June 2019

It is reported that the Government has prepared a law to grant freehold possession of farm land held under lease from the Government. This may be a revision of the Land Development Ordinance (LDO) of 1935. This article proposes to discuss the pros a


Need for an education revolution: Future of our kids and the nation is at risk – Part II

Thursday, 27 June 2019

A journalist of New York Times requested Hideki Shirakawa, a Nobel laureate, to describe Japanese culture. He said, “Fundamentally, Japanese culture is based on rice farming. Rice cultivation requires a lot of water, and water must be shared evenly


Country’s reconciliation with English and Moragahakanda

Thursday, 27 June 2019

When the country received independence from British, it was blessed with an efficient administration, a high standard in education, and also sound foreign exchange reserves; the country was admired by other countries. The three major and several mino


Columnists More