Motha introduces double-layered pudding mixes

Friday, 19 October 2018 00:00 -     - {{hitsCtrl.values.hits}}

Motha Confectionary Works Ltd., Sri Lanka’s leading producer of dessert and beverage mixes and baking ingredients has introduced a novel range to their pudding mixes portfolio in the form of the Motha Double-Layered Pudding Mixes. The mixes are available in two flavour combinations; Almond Chocolate and Mint Chocolate. 

Following a timely addition of innovative creativity to their list of desserts as well as through extensive research and surveys that led to the need to introduce the layered dessert concept for Sri Lankans, Motha decided to include these two products and further expand their product portfolio. Motha, which maintains over 80% local market share, has successfully sustained this stance whilst expanding aggressively over the past years. 

Lending his insight about the initial strategy behind this new product range, Motha Confectionary Works Managing Director/CEO Nihal Wijeratne commented, “Following market research, surveys and positive feedback that were subsequently accumulated, we moved forward to bring to life this novel idea. This double-layered pudding mix concept is probably the only one of its type to be found in the country to date. At Motha, we wanted to continue moving forward and giving something new to our consumers whilst boosting our easy-to-make product range in the process.”

Speaking about the new product launch, Motha Confectionary Works Director/General Manager Adrian Fonseka stated, “Motha has over the years elevated its brand status as a household name amongst Sri Lankans from every walk of life and with the aim of maintaining our market stance whilst adding novelty to our products, we worked on introducing the double-layered pudding mix, which is a new concept to this portfolio of dessert mixes. Having noticed the popularity behind the layered dessert concept across the world, and the rarity of such a product range in the market today, we look forward to introduce more flavours and expand it further for our consumers.”

The company already specialises in producing a range of single layered pudding mixes in various flavours along with other popular products such as the Faluda Mix, Caramel and Chocolate Pudding Mixes, Quick Set and Diet Jelly ranges, baking and cooking ingredients such as Icing Sugar, Baking Powder, Cornflour, Cocoa Powder, Gelatine, Food Flavours and Colourings. All this and more penetrate to millions of Sri Lankan consumers across every region of the country as well as overseas.

With guaranteed offerings of high-quality, convenience and affordability into their products, Motha is tied up with Sri Lankan standards and manufacturing entities that are on par with global standards. “We understand that consumer products such as these evolve with time and we closely follow international developments and then move forward to localise it to Sri Lankan tastes,” Wijeratne remarked.

“With the introduction of the double-layered pudding mixes, we also look forward to aggressively pursue exporting possibilities to the region and beyond. Sri Lankans who reside and work abroad are already familiar with Motha and find our products closer to home. We aim to focus a bit more extensively on the export market and ensure that Motha reaches out as a global brand,” Fonseka added.

A 100g pack double-layered pudding mix will retail at Rs. 110 each and comes in two flavoured pouches. One pack offers five servings and is an ideal addition as a dessert following a family meal or even as a treat for visiting guests. Being one of the top brands in Sri Lanka’s FMCG sector as well as the market leader in most of the product segments, Motha is highly focused on remaining consistent in their quest to offer novel products for their consumers.

With the imposition of import restrictions by the then government, Julius Motha, the current Chairman, commenced local manufacturing in 1960 and this family owned business has grown to be a leading heritage brand having won the confidence of over three generations. Motha products are currently being exported to countries such as the UK, USA, Canada, Australia, Italy, the Maldives, India and the Middle East.

Motha products are marketed and distributed in Sri Lanka by Delmege Forsyth Co. Ltd., one of the leading FMCG distribution companies in Sri Lanka since 1985. Delmege ensures that Motha products reach our customers via retail; both general and modern trade, wholesale and HORECA channels. This product will soon be available for purchase from established supermarkets and upmarket groceries located across the country.

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