Home / Dining/ George Steuart Teas launches door-to-door campaign with ‘Thea Vasi’

George Steuart Teas launches door-to-door campaign with ‘Thea Vasi’

Comments / {{hitsCtrl.values.hits}} Views / Friday, 23 August 2019 00:00


George Steuart Teas, known as the ‘Original Ceylon Tea People,’ launched an islandwide door-to-door campaign offering consumers a host of benefits. 

Phase 1 of the campaign consist of 10 key areas covering Panadura, Horana, Ratnapura, Balangoda, Anuradhapura, Negombo, Kegalle, Kurunegala, Kandy and Mannikhinna. The teams plans to cover 15,000 households during this phase. 

Special offers were given on purchases of Steuarts Premium, Rosa Kahata and Ginger tea. In addition people were educated on buying quality tea and to be careful of adulterated low quality loose tea which is sold. Town storming campaigns were launched jointly with Derana Radio covering nearly 22 towns each month in the relevant areas. 

At each location a wheel of fortune was placed for participants to take part in ‘Thea Vasi’ to win gifts of caps, t shirts, clocks and tea for a whole year could be won. A number of competitions were held to entertain the crowds at these locations. 

George Steuarts & Co Chief Executive Officer – Consumer Paddy Weerasekera said: “Through this initiative we are happy to be able to connect with our consumers on a one-to-one basis. This allows us to reassure our brands commitment and also get valuable feedback. 

All the feedback that we gather from these interactions will be documented and evaluated for future actions.”

Today the brand is very popular among regular tea drinkers locally and internationally where it is exported to over 50 countries. Locally the BOPF grade, Dust (Kahata), Natural Ginger and Green Tea is sold in most retail outlets and supermarkets across the island.

Established in 1835 by brothers James and George Steuart, George Steuart & Company stands proud today as the oldest mercantile establishment in Sri Lanka. The history of George Steuart & Company is closely intertwined with the fortunes of Sri Lanka’s tea industry. 

No other company can claim the expert and intimate knowledge that comes from being the ‘Original Ceylon Tea People’. 

The entire chain of tea processing which includes buying, warehousing, blending and packaging is closely controlled by the company, deploying its own resources, such as state-of-the-art blending facilities, ultra-modern tea bagging and fully automated packaging. 

Furthermore the manufacturing process follows ISO 9001:2008, ISO22000:2005, HACCP and GMP standards. In its span of nearly two centuries George Steuart & Company has made immense contributions to establish Sri Lanka as one of world’s foremost producers of finest quality teas.

Share This Article

Facebook Twitter


1. All comments will be moderated by the Daily FT Web Editor.

2. Comments that are abusive, obscene, incendiary, defamatory or irrelevant will not be published.

3. We may remove hyperlinks within comments.

4. Kindly use a genuine email ID and provide your name.

5. Spamming the comments section under different user names may result in being blacklisted.


Today's Columnists

Condottieri contesting for presidency?

Tuesday, 15 October 2019

Condottieri is the plural for condottiere, which is Italian in origin, meaning the leader or captain of a mercenary army. They are hirelings bought for money or other rewards by a resourceful party. How and whys of a war or struggle is not their conc

Ceylon Tea: Not an adoption driver?

Tuesday, 15 October 2019

The latest research study done using Artificial Intelligence (AI) on consumer perceptions on a sample market like ‘Australia’ reveal that, the key attributes that a consumer looks for when selecting tea are: quality of tea, type of tea and tea fl

Crumbling courts, rumbling sentiments

Tuesday, 15 October 2019

Hulftsdorp The High Court and District Court premises in Colombo were built about 300 years ago during the Dutch period, at Hulftsdorp which is named after the Dutch General Hulft who died in 1656 by a bullet, fired by a Portuguese soldier while besi

If Sajith wants to win

Tuesday, 15 October 2019

Presidential Elections are more about candidate and less about the party. That explains the curious, yet familiar process that we have witnessed in recent weeks; would-be candidate refashioning the party structures in his own image or attempting to d

Columnists More