Home / Dining/ Bairaha stands out at Culinary Art Food Expo 2018

Bairaha stands out at Culinary Art Food Expo 2018


Comments / {{hitsCtrl.values.hits}} Views / Thursday, 7 June 2018 00:00


 

Bairaha Farms PLC, Sri Lanka’s pioneer and leading chicken processors and suppliers, marked its presence at the Culinary Art Food Expo 2018, held at the BMICH from 1 to 3 June.

The company, already having achieved a major stake in the domestic consumer market as well as supplying to hotels and restaurant in Sri Lanka, is attempting to further promote Bairaha products among hoteliers in Sri Lanka.

“Our brand name is a trusted name with over four decades of providing quality products to our consumers,” stated Bairaha Farms PLC Brand Manager Ravin Madusanka. “Currently we cater to different food service outlets, with a majority in the domestic market and also a presence in the five-star hotel sector, but we want to further increase and penetrate our presence and supplies to the hotel industry.”

Bairaha housed an outstanding stall among others at the exhibition, with three 3D signs above the stall to achieve a greater recognition among visitors. The Bairaha stall had a separate counter for selling, where the products available for purchase were offered with an exclusive 10 percent discount for its valued customers.

Also present at the stall was a competition area, equipped with two separate stoves for competitors, with the motive of encouraging and helping the younger generation in enhancing their skills and interest in their culinary journey. The competition entailed prizes for the winners, and Bairaha also introduced its social media competition, where participants had to post a selfie at the stall, and selected winners were entitled to valuable prizes.

“Our aim is to give the youth a helping hand and new experience by participating in this competition, which will help them develop their culinary skills, assisting them to get into the trade with a competitive product – Bairaha,” stated Bairaha Farms Executive Chef Lankesh Paul.

Bairaha also introduced a new product at the exhibition, ‘Golden Yellow Broiler Chicken Meat’, a corn-fed fully Sri Lankan broiler chicken product. This product is special because it consists high levels of beta-carotene, lutein and zeaxanthin. Due to these nutrients in the chicken’s diet, it is natural for the chicken’s skin, muscles and other tissues to become yellow in colour, which is completely natural and a sign of a healthy chicken. Bairaha Farms PLC, being the pioneer chicken processor in the country for well over four decades, is the household name for quality chicken in Sri Lanka. The company is committed to develop innovative products for its customers’ convenience, ensuring food safety, whilst enhancing their nutritional value. The mission of the company is to provide superior quality poultry and meat products that nourishes people’s health.

 


Share This Article


DISCLAIMER:

1. All comments will be moderated by the Daily FT Web Editor.

2. Comments that are abusive, obscene, incendiary, defamatory or irrelevant will not be published.

3. We may remove hyperlinks within comments.

4. Kindly use a genuine email ID and provide your name.

5. Spamming the comments section under different user names may result in being blacklisted.

COMMENTS

Today's Columnists

Reinvent yourself before reinventing your industry

Tuesday, 23 October 2018

For the last 19 years Interbrand has been carrying out its Best Global Brands report. This year, the theme of the study is ‘Activating Brave’, which examines the role that brand strength plays in the transformation of the world’s leading busi


Virtual banks: Opportunities and challenges

Tuesday, 23 October 2018

A virtual bank is a bank which predominantly delivers retail banking services through the internet or other forms of electronic channels instead of physical branches. This covers all online transactions whether it be via the web, email, mobile check


Value of regulated landfills: Megapolis Ministry must communicate

Tuesday, 23 October 2018

Our policymakers may do the right thing but not do it too well by not communicating the larger purpose of their actions. The current fuss about the proposed Aruwakkalu landfill is one such example. As the Ministry of Megapolis correctly points out,


IPS’s State of the Economy Report 2018 is a demonstration of its independent analysis of the economy

Monday, 22 October 2018

Economists are at the receiving end of society today when it comes to economic crises. They have been blamed not only for giving confusing advice, but also for failing to predict accurately the oncoming economic catastrophes.


Columnists More