Swadeshi launches Khomba Baby Honda Purudu for kids of Sri Lanka

The Swadeshi Industrial Works Chairperson Amari Wijewardene with children at Helena Wijewardene Maha Vidyalaya, Kelaniya

The Swadeshi Industrial Works PLC Chairperson Amari Wijewardene, who was recently awarded the ‘Business Role Model of the Year 2019’ by WIM/IFC (World Bank) launched “Khomba Baby Honda Purudu” at the Helena Wijewardene Maha Vidyalaya, Kelaniya. 

The signature launch was to commemorate Children’s Day, celebrated on 1 October 2019. “The 80 year old company fosters a strong family culture. Hence, we want to instil in society the need to practice good values and discipline, bringing out good citizens. Hence, the branded CSR project ‘Khomba Baby Honda Purudu’ was launched,” said Wijewardene, adding, “The event was very special as the school Helena Wijewardene Maha Vidyalaya was built by our family around fifty years back for the people of Kelaniya.”

One of the top FMCG companies of Sri Lankan origin, The Swadeshi Industrial Works PLC is one of the oldest organizations in the country with household brands like Rani Sandalwood Beauty Soap, Khomba Herbal Soap and Khomba Baby Soap. The flagship brand Khomba is ranked the 2nd highest selling soap in any retail outlet in the country. “I am honoured to lead this company which is focused in giving a Sri Lankan Household herbal products manufactured to the highest quality standards, whilst maintaining family values in our operations,” said Wijewardene.

“Practicing good values amongst children is important for creating citizens who really would contribute to the Sri Lankan society. The book encourages values such as protecting the environment, hygiene, love and care for animals, healthy balanced meals, spirituality, caring for the elderly, etc. It is very important for us to instil such values in children at a young age. This will be shortly endorsed by a global agency and rolled out across the country,” she continued. “This year’s WIM/ IFC Top 50 Women Career Professionals Awards theme was ‘Empowered Women for Sustainable Growth’. The decision of the judges was unanimous that Swadeshi Chairperson Amari Wijewardene was the best fit to be this year’s Business Role Model for Sri Lanka,” said WIM/ IFC Top 50 Women Career Professionals Awards founder Dr. Sulochana Segera. 

“The company specialises in best quality skin care product using herbal ingredients that are mild and gentle on skin. At Swadeshi all products are 100% vegetarian and not tested on animals,” said a company spokesman.

“Let me thank WIM/ IFC for conferring this award as the 2019 business role model. I would encourage all women to take responsibility for their actions and come forward to acknowledge your good work you do. Time has come for us to take leadership and develop the country,” said Wijewardene.