Saturday Apr 20, 2024
Saturday Apr 20, 2024
Saturday, 20 July 2019 00:10 - - {{hitsCtrl.values.hits}}
Swadeshi Chairperson Amari Wijewardene and Swadeshi senior management
The 2019 Esala festivals of the Kataragama Kiri Vehera and the Ruhunu Kataragama Maha Devalaya, two important places of worship in Sri Lanka, are being illuminated by The Swadeshi Industrial Works PLC the pioneer herbal-personal care products manufacturer. The illumination is done under the theme of ‘Swadeshi Khomba Aloka Puja Sathkaraya’. In addition Swadeshi illuminated one of the most three important locations in Kataragama the ‘Sella Kataragama’ devalaya for the first time this year.
The on-going events began on 3 July and end on 16 July, and Swadeshi is sponsoring the Aloka Poojawa for the 18th consecutive year.
Swadeshi Chairperson Amari Wijewardene said that as a Sri Lankan-owned company, we consider it a duty to safeguard the culture and traditional heritage of Sri Lanka by supporting activities such as this annual Aloka Poojawa.
Deputy Chairperson/Managing Director Chulodhara Samarasinghe explained that Swadeshi illuminates places of worship in the country for the benefit of all worshippers and also to educate the younger generation on the importance of safeguarding the country’s heritage.
The illumination is followed by a colourful cultural pageant which highlights Sri Lankan traditions and history.
According to the Mahavamsa, Kiri Vehera was built by King Mahanaga in a commemoration of the Buddha’s visit to Kataragama Kihiri Uyana to deliver dharma during his third visit to Sri Lanka.
The Kataragama Devalaya was built by King Dutugemunu as a fulfilment of a vow made to safeguard the national interests of Sri Lanka. The Lord Kataragama is worshiped by people of different races and religions not only in Sri Lanka but also in various parts of the world.
In 2013 the ‘Sri Dalada Maligawa’ of historic Dambadeni Raja Maha Viharaya, where the sacred tooth relic was kept and the ancient murals were renovated by Swadeshi Chairperson Amari Wijewardene to bring back its past glory.
Amari Wijewardene is the great granddaughter of Helena Wijewardene Lamatheni, who initiated renovations of the Kelaniya Raja Maha Viharaya in 1927.
Swadeshi also supports the annual Aloka Poojawa of Devundara Sri Vishnu Devalaya, Sabaragamu Maha Saman Devalaya, Redigama Ridi Viharaya, Dambadeniya Raja Maha Viharaya and Keragala Raja Maha Viharaya.
As a local company Swadeshi continues its nation building and community CSR projects for our Sri Lankan communities. The Swadeshi Khomba brand is dedicated to carrying out sustainability projects which focus on caring for Mother Nature and enhancing cultural values.
Company’s many community outreach initiatives includes island wide Kohomba tree planting campaign, Donating water tanks for the communities in dry zone of Sri Lanka, Khomba Baby care gifts to pregnant mothers and books to school children highlighting the good values.
The pioneer and market leader in the herbal personal care category in Sri Lanka, The Swadeshi Industrial Works PLC, was incorporated in 1941.
Among the pioneer brands of Swadeshi are Khomba Herbal, Rani Sandalwood, Khomba Baby, Little Princess, Apsara, Perlwite, Lak Bar, Lady, Black Eagle Perfume and Swadeshi Shower Gel range.
All products manufactured by Swadeshi are 100% vegetarian and cruelty free, and have never been tested on animals. This stands testament to the company’s forward thinking practices, as well as our desire to help consumers make ethical and eco-friendly choices. The company has always considered the health and environmental impact of its products, and we will continue to focus on this going forward.
The company also manufactures and markets the top herbal soap brand Khomba Herbal and heritage beauty soap brand Rani Sandalwood. Rani Sandalwood Soap recently introduced three new additions to its soap range namely, Rani Sandalwood with Coconut Cream and Vanilla (White), Rani Sandalwood with Rose Water and Saffron (Pink) and Rani Sandalwood with Honey, Venivel and Turmeric (Yellow).
