Home / CSR / Events/ Ritzbury leads movement to regenerate Wilpattu

Ritzbury leads movement to regenerate Wilpattu


Comments / {{hitsCtrl.values.hits}} Views / Wednesday, 14 August 2019 00:00

Facebook

 


Sri Lanka is recognised as a breathtaking natural wonder. The Wilpattu national reserve is acknowledged as an important aspect in showcasing the beauty of the nation. Over a long period, the Wilpattu reserve and the animals have been facing grave endangerment. Unfortunately, we as citizens have fallen short of finding a suitable solution and in taking necessary action.

The Sri Lankan Army must be credited for coming forward in taking on this challenging responsibility. However, it must be noted that it is a strenuous task and cannot be tackled easily. It requires immense dedication of labour as protecting flora is truly a difficult undertaking. 

Additionally, the continued drought in the dry zones and different attitudes by various segments of the population has also hampered this task.

The forest reserve can be destroyed in an instant through felling. However, to plant and nurture the trees back to its original standing, in addition for animals to return to the regenerated forest will take decades. It is a long-term challenge and an enormous mission. Ritzbury has been distinguished as a local corporate, consistently committed to working towards strengthening the national economy, and contributing through relentless corporate social responsibility projects, came forward as the initial supporter contributing financially towards the replanting effort of the Wilpattu forest reserve.

Ritzbury has undertaken this project and also taken the lead in creating the necessary groundwork. As a renowned local brand, Ritzbury does not work solely for commercial gains but is recognised for actively contributing towards vast corporate social responsibility programs which take precedence. ‘Thuruliya Wenuwen Api' has a very special place in the company’s CSR program.

Contributing the required financial sponsorship necessary to begin this long-term corporate social responsibility program, Ritzbury was humbled to have been invited by the Sri Lankan Army to strengthen the cause and supporting them in this venture. 

The inauguration ceremony for the program ‘Thuruliya Wenuwen Api' was held in May and the event was graced by the Commander of the Army and senior Ritzbury officials. 

Participating at the event were school children and Ritzbury had the privilege of helping to inculcate valuable lessons on becoming partners in building a greener world.

 


Share This Article

Facebook Twitter


DISCLAIMER:

1. All comments will be moderated by the Daily FT Web Editor.

2. Comments that are abusive, obscene, incendiary, defamatory or irrelevant will not be published.

3. We may remove hyperlinks within comments.

4. Kindly use a genuine email ID and provide your name.

5. Spamming the comments section under different user names may result in being blacklisted.

COMMENTS

Today's Columnists

Go digital now

Monday, 26 August 2019

It’s a no brainer. An agency head I know recently said to me: “The jury is still out on the impact of digital advertising on client business in Sri Lanka.” I said: “What makes you say that.” He was clear. He said: “No numbers to support i


No bourgeoisie, no democracy

Monday, 26 August 2019

In the dark, forbiddingly bleak topography of our dysfunctional democracy, the emergence of the National People Power (NPP) coalition is a refreshingly propitious development. The centre-left intelligentsia could not resist comparing it to the mass


STG who became SDG of the Central Bank

Monday, 26 August 2019

A hard taskmaster as Director of Economic Research When Dr. S.T.G. Fernando, fondly known as STG, was appointed as Director of Economic Research of the Central Bank in 1979, his fame – or perhaps, notoriety – as a hard taskmaster had travelled to


The Presidential Election: Into anarchy or out of anarchy?

Saturday, 24 August 2019

In politics there are no absolute truths, rights or wrongs: all is relative. Politics is about choices and alternatives. It is also the art of the possible. The best policy for the people is to work through the give


Columnists More

Special Report

SPECIAL REPORT MORE