From left: Marvel Marketing Digital Marketing Executive Krishanth, Lady Ridgeway Hospital Paediatric Cardiologist Dr. Shehan Perera, Senior Consultant Dr. Ajith Dantanarayana, Marvel Marketing Director V.N. Sivendran, Manager Gemunu Abeygunewardena and Modern Trade – Marketing Executive Dimuthu Rangana
The leading marketer of sanitary products in Sri Lanka, Marvel Marketing Ltd., extended beyond its business borders and committed itself to the noble cause of providing sanitary products to children in need at the Lady Ridgeway Hospital for children. Marvel Marketing Ltd. operates with its manufacturers, ‘Diapers World Ltd.’ situated in Seeduwa.
This project came into action from July 2018 after signing an agreement with the Lady Ridgeway Hospital for children to donate 4,000 baby diapers every month, for a period of three years. Pertaining to its needs, the management arrived at a decision to further increase the numbers of these mild and complete care baby diapers to 6,000 per month. On 14 June 2019, Marvel Marketing Ltd. Director V.N. Sivendran bestowed the baby diapers to senior consultant of Lady Ridgeway Hospital Dr. Ajith Dantanarayana.
‘Marvel’ believes in wider societal needs than its own, to meaningfully enrich the lives of the community, which we are an integral part of. Marvel abides by the values of care, trust and integrity. Ensuring that through its actions, Marvel, continuously demonstrates its commitment and respect to our community and nation. Hence, Marvel readily launched this as a CSR project of the company for the next three years.
Marvel Marketing Manager Gemunu Abeygunewardane, Marketing Executive Dimuthu Rangana, and Paediatric Cardiologist Dr. Shehan Perera were also present to witness the event.
Lady Ridgeway specialises in providing international standard of treatment and services for babies and children. The diaper requirement per child mounts to about 4 to 10 per day. The minimum cost of Rs. 50 per diaper definitely makes the shoulders of more than 85% of the parents unbearably heavy. This forced the hospital to facilitate the need of diapers.
Addressing the project, Senior Consultant Dr. Ajith Dantanarayana stated, “The hospital was in dire need of children’s sanitary products. The unwavering attempts taken by Marvel Marketing as an exemplary entrepreneur deserves all the praise. We are utterly grateful for Director V.N. Sivendran, Manager Gemunu Abeygunewardena and Marketing Executive Dimuthu Rangana for the timely distribution, and the sustained donations in accordance of the need of the sanitary products.”
Paediatric Cardiologist Dr. Shehan Perera mentioned a few words on the background which prompted Marvel Marketing to launch the project. “There were instances where mothers had to borrow diapers while the child is being treated in the cardiac treatment unit. Research revealed that most parents are unable to afford diapers due to economic constraints. Marvel Marketing agreed on an agreement to provide these baby diapers for three years once the hospital notified the company of the need. Due to prevailing circumstances, Marvel Marketing has agreed to increase the amount donated up to 6,000.” Director Sivendran expressed his impression on the social responsibility of Marvel Marketing by stating, “As a local brand, Marvel Marketing has been achieving the trust of our customers by supplying superior quality children and women’s sanitary products to the market for many years. We would like to extend our heartfelt gratitude to the Director of Lady Ridgeway Hospital for Children Dr. Ajith Dantanarayana, Paediatric Cardiologist Dr. Shehan Perera, Retired Specialist Dr. Nayanathara and the entire hospital staff for granting us the opportunity to be a part of this meritorious occasion.