Fashion Bug conducts motivational program for school students in Narammala, Kurunegala District

Spearheading not only the fashion segment but also its corporate social responsibilities, Fashion Bug, leading fashion retailer recently conducted three motivational programs in Narammala, Kurunegala district, under its Sisu Dirimaga initiative, with leading motivational speaker Ismail A. Azeez.

The objective of the programs were to strengthen and prompt future citizens by conducting three-hour motivational sessions targeting school students, particularly those who are in GCE O/L and AL, to empower them through personal motivation, exam techniques and career guidance.

A total of 1,750 students took part at the sessions to undergo the training program under the guidance of Ismail A. Azeez who is a trilingual trainer, motivational speaker, performance coach and management consultant with over 20 years of experience in the corporate, development and public sectors. 

Training programs have been conducted in three leading schools, Central College – Kekunagolla, Muslim Maha Vidyalaya – Arakyala and Madeena National School – Siyambalagaskotuwa. Principals at those schools immensely contributed in making the events success. 

Fashion Bug Director and Sisu Dirimaga Founder Shabier Subian commended the optimistic approach at improving the thinking style and learning opportunity for children in Narammala. “We at Fashion Bug strive to develop every sector of our nation through our corporate social responsibility platform Sisu Dirimaga. It is more than an honour to provide the youth of our nation with access to training programs such as this one. These programs will assist them into perfecting their attributes and guide them into choosing the right path for their career,” Subian said.

The program comprised three sessions: (i) ‘Developing a Passion to become Successful’, covering ‘secrets of success’, ‘developing a burning desire to achieve what you want’, and ‘maintaining a positive mindset’; (ii) ‘Facing Exams like a Champ’, covering ‘developing your memory power’, ‘review techniques’ and ‘exam secrets’; and (iii) ‘My Path of Success’, covering ‘choosing the right career for you’, and ‘options and opportunities for you’.

The training was delivered using a diverse range of techniques which included: Short lectures, Self-reflection – NLP techniques/Self Talk/Visualisation, Self-assessment and psycho-metrics tools, Video presentations/Case studies, and Group counselling techniques.

Fashion Bug spends over Rs.20 million annually on various CSR projects that are carried out throughout the country, ranging from sports and education through health0 to public services and beyond. The company has also developed its own scholarship program as part of its signature CSR initiatives.