Fairfirst Insurance protects the nation’s K9 force

Fairfirst in partnership with the Sri Lanka Police K9 Unit

The K9 forces. The four-legged rescuers. The fur heroes.

Caption them as you may, but they are an integral part of protecting and serving the community better. And, as an insurer who strongly believes in supporting the community, Fairfirst Insurance has made sure to give all to protect the furry friends in return.

The Sri Lanka Police K9 forces are a valuable source to the country possessing a unique set of skills proving to be irreplaceable. In this light, the furry heroes must be supported in their line of work, which is why the association between the Sri Lanka Police K9 unit and Fairfirst officiated with the presence of Fairfax Group Chairman and CEO Prem Watsa.

Protecting 269 highly-trained and specialised canines who are on duty in various tasks to keeping people safe, has given Fairfirst the delightful opportunity of being the Official Insurance Partner of the Sri Lanka Police K9 forces.  Fairfirst Insurance has gained a reputation for providing insurance solutions and engaging in novel social initiatives over the years. And its latest partnership with the Sri Lanka Police K9 Unit is a great example of them.

Speaking about the partnership, Fairfirst Insurance Head of Marketing and Digital Solutions Sasith Bambaradeniya said: “We’ve been doing a lot of great work together with the Sri Lanka Police. Our latest and exciting initiative is with the Sri Lanka Police K9 Unit. For us business is always a force to do good and this agreement is our way of appreciating the Police and the K9 Unit’s service to the community and country.”

Commenting further, Police Kennels Division Director Lal Seneviratne said: “We are glad to be in partnership with Fairfirst Insurance. As a leading insurer who gives much prominence to the wellbeing of the society, this initiative is a clear indication of the company being a fair and active contributor in the long run.”

Fairfirst is a leading insurance company that is part of the Canadian-based Fairfax Group. Apart from serving individuals, businesses and institutions across this beautiful island, the company has a keen focus and commitment towards the community. Fairfirst believes that business is a force to do good. With good business comes good profits; and with good profits, the chance to give back to the community is twofold.