Home / CSR / Events/ DSL Enterprises pledges to support ‘Little Hearts’

DSL Enterprises pledges to support ‘Little Hearts’


Comments / {{hitsCtrl.values.hits}} Views / Saturday, 23 September 2017 00:51


19 September saw leading distribution network, DSL Enterprises Ltd., announce their participation in the Little Hearts project, which aims to build a Cardiac and Critical Care Complex at the Lady Ridgeway Hospital. 

Every year over 3,000 children are born with Congenital Heart Diseases (CHD) in Sri Lanka. This results in thousands of children fighting to keep their hearts beating each day. As a means of addressing the situation, the Sri Lanka College of Paediatricians together with a number of other concerned parties, introduced the Little Hearts project. The future Cardiac and Critical Care Complex at the Lady Ridgeway Hospital will be dedicated to the task of treating and saving children afflicted with CHD or any other critical illness, so that they may enjoy a brighter and more wholesome future. 

Their vision being ‘to be the most respected entity that contributes to the planet by advancing the quality of human life’, DSL Enterprises Ltd., together with its own subsidiary, Bluminz Ltd., has introduced a new pen, Speed Little Hearts, as well as a new pencil named Camlin Little Hearts. The company has pledged to donate 20% and 13% of the proceeds earned from the sale of the pen and pencil respectively to the Little Hearts project.

DSL Enterprises Ltd. was established in the year 2009 with a clear vision to bring superior quality product brands such as Linc, Luxor, Camlin, Fine, HP, Wetex, Speed, Doms and Lido to the Sri Lankan public. The legacy of innovative thinking and researching was the foundation of the company’s operations and has pioneered into the manufacturing of quality products specially by importing raw materials from India and South Korea. DSL Enterprises Ltd. has laid a strong foundation of good business ethics and sound management principles with the help of the company’s management professionals.

“Since its inception the company has focused on developing safe innovative ideas with final aim of advancing the human life. With the recent re-structuring process of the organisation, the management wanted to participate in a CSR project and of the many options before us, we selected the Little Hearts project as we felt that it was the most deserving of our attention,” stated DSL Enterprises Ltd. Group Managing Director and Founder Asitha Wijerathne.

“We are truly grateful to DSL Enterprises Ltd. for their contribution towards the Little Hearts project. Together with DSL and a great number of other generous donors we plan to begin and complete the construction of the Cardiac and Critical Care Complex as soon as possible so that we can begin our mission to save as many little hearts as possible,” said Lady Ridgeway Hospital Consultant Paediatric Cardiologist Dr. Duminda Samarasinghe.

DSL Enterprises Ltd. and the project committee of Little Hearts humbly request your participation in this initiative. Every pen or pencil you purchase will help keep a little heart beating. 

 


Share This Article


DISCLAIMER:

1. All comments will be moderated by the Daily FT Web Editor.

2. Comments that are abusive, obscene, incendiary, defamatory or irrelevant will not be published.

3. We may remove hyperlinks within comments.

4. Kindly use a genuine email ID and provide your name.

5. Spamming the comments section under different user names may result in being blacklisted.

COMMENTS

Today's Columnists

Tamil actor Kamal Haasan stars in new role as political leader

Saturday, 24 February 2018

Srinivasan Kamal Haasan is one of India’s foremost film actors. Known popularly as Kamal, the talented and versatile thespian has not only excelled as an actor onscreen, but has successfully engaged in other cinematic spheres too. The multi-faceted


Yameen’s economic offensive to counter political adversity ahead of presidential poll

Saturday, 24 February 2018

The embattled Maldivian President Abdulla Yameen, who is facing intense political opposition both in and out of the country, hopes to win the September, 2018 presidential election using a combination of political belligerence and a strong economic pr


In the end, there was nothing

Saturday, 24 February 2018

Much more than a storm in a tea cup! To a non-discerning person, it all seemed like the final battle of the counter revolution. President Sirisena was up in smoke trying to oust Prime Minister Ranil Wickremesinghe for no articulated reason. He asked


Shouldn’t Govt. prevent parliamentary system from decay and destruction?

Friday, 23 February 2018

The wrong people teach us the best lessons. As a clever nation, we had always used our ballot and chased the wrong people


Columnists More