Home / CSR / Events/ AIA Insurance celebrates 25 years of saving lives during Poson

AIA Insurance celebrates 25 years of saving lives during Poson

Comments / {{hitsCtrl.values.hits}} Views / Saturday, 4 August 2018 00:10

AIA Insurance recently conducted the Poson Safety Program for the 25th consecutive year, making it one of the longest standing CSR initiatives in the country. Held across three days during Poson, in Anuradhapura, Polonnaruwa, Dambulla and Mihintale, the program facilitates 600 lifeguards across 28 reservoirs and lakes to ensure that pilgrims are safe when they bathe in the reservoirs. 

Sri Lanka is a country in abundance of lakes and reservoirs out of which many are found in the North Central Province. During the Poson season, these reservoirs overflow with not just water but with religious devotees from all over the country. Millions of devotees throng to the sacred area in a religious pilgrimage, where they bathe in these reservoirs to beat the heat and to cleanse themselves before making the pilgrimage to the ‘Udamaluwa’. 

Since many of these devotees are from other parts of the country, they are not aware of the areas that are safe for bathing and as a result are vulnerable to drowning. Following an unfortunate death in 1992, and being concerned about the safety of pilgrims, the company pursued a solution to prevent the loss of lives due to drowning during Poson. So, in 1993, the insurer together with the Life Savers Association of Sri Lanka, the Sri Lanka Navy and the Sri Lanka Police launched the Poson Safety Program with the intention of putting a stop to the senseless loss of lives by drowning.

In addition to the facilitating of lifeguards, efforts include educating the public through on-ground activations and media campaigns, as well as the placement of warning signs in all locations deemed dangerous for bathing. 

AIA Chief Marketing Officer Nikhil Advani noted, “This year we celebrate the 25th anniversary of this very special initiative; I am proud to say that we have saved over 200 lives over the years. We at AIA feel a sense of pride when we look back at this social responsibility effort of educating the public and saving lives over the years. As an insurer, AIA understands the value of human lives and know the importance of preserving lives of loved ones.”

CEO Pankaj Banerjee added, “The project is not only about saving lives but also facilitating a mindset shift which prioritises safety and awareness. As a life insurer, we want to ensure that people are empowered to make informed and responsible decisions in life because there are so many people who love you and depend on you and need to take good care of yourself.” 


Share This Article


1. All comments will be moderated by the Daily FT Web Editor.

2. Comments that are abusive, obscene, incendiary, defamatory or irrelevant will not be published.

3. We may remove hyperlinks within comments.

4. Kindly use a genuine email ID and provide your name.

5. Spamming the comments section under different user names may result in being blacklisted.


Today's Columnists

The Brahmin footprint in Sri Lankan history

Saturday, 17 November 2018

It is generally said that there are no genuine “Sri Lankan” Brahmins in the island today, and that those Brahmins who officiate as priests in Hindu kovils (temples) are of Indian origin with close ties with Tamil Nadu.

Country paying for Sirisena’s childlike behaviour

Saturday, 17 November 2018

Many were surprised on 26 October to see former President Rajapaksa being appointed Prime Minister by the very man who defeated him a couple years ago, at a considerable risk to himself and to those who helped him win the election. Then events beca

The JR-MR effect

Saturday, 17 November 2018

Sri Lanka over the last few weeks has experienced a twin crisis. One is political provoked by its Constitution, and the other economic engendered by its politics. However, this crisis is the combined effect of two previous presidencies, those of J.R.

The fish that swallowed the whale

Friday, 16 November 2018

This is an easy-peasy, elementary effort of an ordinary citizen to comprehend the mad scramble for power among the political class. It is undertaken in the belief that the crisis we face is an opportunity to reject the family kleptocracy of Mahinda R

Columnists More