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Un-branding a country’s economic policy


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When it comes to human perception and branding, a rose is NOT a rose by whatever name you call it! (with due respect to William Shakespeare). Therefore, branding the economic policies of a country with the name of a politician (ruling or Opposition) may hinder implementation - even if the contents are economically sound. Japanese Prime Minster Shinzo Abe, the proponent of ‘Abenomics’ should take note of this as he prepares for elections in two weeks. Other ‘Asian Wonders’ may also take note of this, even if their economies are stronger than Japan! A country’s economic policies are best left un-branded, be it ‘Obamacare’, ‘Abenomics’, ‘Chinthanaya’ or ‘Palanaya’!

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