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Relevance of brand valuation?


Comments / {{hitsCtrl.values.hits}} Views / Monday, 5 June 2017 00:00


 

 
  • A business valuation is the total financial figure that reflects the price at which the entire entity will be sold.
  • The business valuation is the sum of the constituent parts of a business. This includes both the physical assets (e.g. land, building, machinery) and the intangible assets (e.g. supply chain, agencies, licenses, patents, people/management, distribution, retailing, reputation, brand name).
  • So, what is the definition/scope of a brand – in the context of valuation?  How do you really separate the brand from the other intangible assets (above)?
  • As much as marketers take credit and put a value on the brand, what if the custodians of the other intangible assets also start placing a financial value on theirs?01132

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