Home / Columnists/ New Year resolution for business has to be sustainability

New Year resolution for business has to be sustainability

Comments / {{hitsCtrl.values.hits}} Views / Thursday, 1 January 2015 00:17

While the dawn of a new year is good time for warm fuzzy feelings, given the global challenges we face today, it is also a time to ask some hard questions. After all ‘resolutions’ have always been the tradition to uphold as a new year comes along and so we need to take a good hard look at ourselves and our activities and decide if there is a need for us to change for the better (hint: the answer is almost always yes!). Firstly, ask yourself, how can my lifestyle be more responsible and responsive to the ‘alarming’ depletion of nature’s resources (even if I can economically afford it)? It has been projected that gas, copper and zinc are expected to enter production decline within the next 20 years, while coal, iron and aluminium would do so during the present century. Surely if you are able to afford BMWs and Porsches, you should be able to spend a little more on hybrid sportsters and non-gas guzzlers. The same goes for your electricity consumption at home – turning off the tap, using screen savers, shutting off the lights and opening the window can go a long way when resource depletion is collectively seen as needing action at the individual micro level. This goes for your business as well and so the next question you ask should be – how can my business do the same? Yet instead of wondering how your value chain can only ‘reduce’ consumption at each level, use a ground zero approach and consider innovating production processes and other solutions to completely eliminate the need for non-renewable resources, and which will also be even more cost efficient than their wasteful counterpart. If businesses see resource depletion as an opportunity for radical solutions, the market should eventually rid itself of this worsening problem. Change is crucially required and making these changes collectively is only possible if we can scale down our hunger for more and more wealth – for the greater good. There must be significant sacrifices made in order to ensure that we leave the world in a better condition than when we received it. If those of us who have an abundance of GEMs (Greed, Ego and Materialism) can ‘prune’ it, the world will be a better place.

Share This Article


1. All comments will be moderated by the Daily FT Web Editor.

2. Comments that are abusive, obscene, incendiary, defamatory or irrelevant will not be published.

3. We may remove hyperlinks within comments.

4. Kindly use a genuine email ID and provide your name.

5. Spamming the comments section under different user names may result in being blacklisted.


Today's Columnists

STEAMing STEM – Moving from horoscopes to telescopes!

Thursday, 20 September 2018

Walking into an inventors’ exhibition should give one an experience similar to an immersion into the future. The world change with inventions and inventors lead the change. The creativity displayed is an indicator of the creativity of the society f

There is smoke in the eyes of those who do not want to see!

Thursday, 20 September 2018

Shyamon Jayasinghe, a former citizen of Sri Lanka, now living in Victoria, Australia, writing to Daily FT in a Guest Column article has given an old college try at the President of Sri Lanka by announcing about a cloaked portentous writing on the wal

Modi celebrates birthday whilst making India strong – Lesson for SL

Thursday, 20 September 2018

The Indian Prime Minister celebrated his birthday earlier this week in the backdrop of India growing at a blistering performance of 7.1%. The January-March quarter saw the highest GDP growth in the last seven quarters with India becoming the sixth la

Maximum Residue Level: Dilemma of agricultural product exporters in Sri Lanka

Wednesday, 19 September 2018

Due to increased emphasis on consumer health, majority of developed countries such as EU, Japan and the US insist on MRL testing of food items which has to be done by the exporter. The Codex Alimentarius Commission which is an inter-governmental bod

Columnists More