Wednesday Oct 29, 2025
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multinationals that is now almost the norm, Sri Lankan companies too are catching up to the style – and hopefully some in substance – of incorporating such figures into their reports.
However, in some cases I get the uneasy feeling that someone decided to include the data a few weeks before the deadline and rushed in to determine the value as reporting is not quite coherent. However, the gloss of the paper and the superior info-graphics can drown your misgivings as we truly spend lavishly on our annual reports.
The carbon footprint of the effort of producing the report too can be quite hefty when we take into account the subsequent award ceremonies too held in recognition of such submissions. Fine, I do admit that they are needed in today’s business world, but I am keen to see sense reflected through the effort. When we may be counting even a simple donation as a corporate social responsibility activity, in calculating the footprint as we try to have a low figure we can face activity amnesia.
In CSR, cramming all possible events to inflate the position is attempted. The month of May indeed offers some ample opportunities in doing that! In footprinting, one tries to demonstrate that indeed you and your organisation are treading lightly on the planet, hence it is a process of minimisation. As both maximisation and minimisations are involved, sometimes these are difficult philosophies to digest and implement.
If each one of us allows such aspirations to rule our paths, then changes that we desperately seek would not happen. It is important to understand two salient truths. The United States starting early did not have the issues that we collectively face today even though such strident advances may have in fact contributed to the present state of issues. However, no one really travelled with the express intention of causing climate change as it is an unfortunate by-product – a very serious one at that.
The second point to know is that Sri Lanka does not have the luxury of travelling down the same road in seeking the same goal. We do have to travel down a different road – low carbon road map while being innovative all along the way. How well we understand the former and be innovative and risk taking with the latter would show our mettle as a nation. We should be able to go down this road much less travelled and emerge victorious if we work together after understanding the issues together. Sri Lanka can be a pioneering nation as we have almost all the ingredients for green economic growth.