Home / Columnists/ Do we attract the best talent into marketing?

Do we attract the best talent into marketing?


Comments / {{hitsCtrl.values.hits}} Views / Friday, 6 December 2013 00:00

Facebook

The development of any profession/discipline depends on its ability to attract the best talent at entry level.  In Sri Lanka, the medical, engineering and finance disciplines are able to attract the best performing talent at entry level. How about marketing? Do we attract the best talent? Or is it the ‘comfortable; option for those who are unable to get local university entrance and/or unable to go through the rigor of a finance qualification? Marketing is an applied science, therefore isn’t it better to have those with strong fundamental disciplines (and train them on-the-job for marketing application) – as opposed to ‘flogging’ marketing as a first degree equivalent?  The Indian model may be worth studying.

Share This Article

Facebook Twitter


DISCLAIMER:

1. All comments will be moderated by the Daily FT Web Editor.

2. Comments that are abusive, obscene, incendiary, defamatory or irrelevant will not be published.

3. We may remove hyperlinks within comments.

4. Kindly use a genuine email ID and provide your name.

5. Spamming the comments section under different user names may result in being blacklisted.

COMMENTS

Today's Columnists

Tea with NM

Saturday, 20 July 2019

One of my most treasured memories is that of NM, better known as Dr. N.M. Perera. It was when I was a student in the UK that I first met him. NM was already a formidable left leader in Sri Lanka, an accomplished parliamentarian, a larger-than-life fi


Biosphere will one day be replaced by technosphere

Saturday, 20 July 2019

I am now nearly 90 and in my lifetime I have seen and heard the world changing so fast that homo sapiens (Latin: “wise man”), the species to which all modern human beings belong, are changing into a technology-dependent sub species, . Homo sapien


Expand employer-backed childcare to close the gender gap in Sri Lanka

Friday, 19 July 2019

In Sri Lanka, women’s formal workforce participation is at only 36%, compared with 75% for men. Sri Lanka could raise its gross domestic product by as much as 20% in the long-run by closing the gender gap in the workforce, according to one estimate


Who should be our next president?

Friday, 19 July 2019

After the recent terrorist attacks and the subsequent violence unleashed against innocent Muslims by racists, Sri Lankans are searching for a leader who can save the country. Many have lost faith in the leaders, due to the breakdown in the security a


Columnists More