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Do we attract the best talent into marketing?


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The development of any profession/discipline depends on its ability to attract the best talent at entry level.  In Sri Lanka, the medical, engineering and finance disciplines are able to attract the best performing talent at entry level. How about marketing? Do we attract the best talent? Or is it the ‘comfortable; option for those who are unable to get local university entrance and/or unable to go through the rigor of a finance qualification? Marketing is an applied science, therefore isn’t it better to have those with strong fundamental disciplines (and train them on-the-job for marketing application) – as opposed to ‘flogging’ marketing as a first degree equivalent?  The Indian model may be worth studying.

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