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Corporate lessons from the elections


Comments / {{hitsCtrl.values.hits}} Views / Monday, 12 January 2015 01:15


  • Feel the real ‘pulse’ of your real consumer – not just the opinion of senior management who ‘surround’ you
  • Keep a tab on your consumer sentiment and the real value delivered to them – do not get carried away with fancy office buildings, glossy annual reports and grand-standing awards
  • Compete but treat your competition with respect – do not ‘push’ them to a point of ‘unionising’ against you
  • Subliminal market communication is more effective than ‘in your face’ blasting
  • When your competition is in trouble, it’s easy to ride the wave – but this ‘fizz’ will not last long. So, get down to delivering real value. Consumers like politicians have short memories!

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