Home / Columnists/ The Presidential Election and Dark Public Relations

The Presidential Election and Dark Public Relations

Comments / {{hitsCtrl.values.hits}} Views / Friday, 15 November 2019 00:00


At the moment we can see only the mudslinging in the Sri Lankan Presidential Election. According to literature, the main objective of Dark Public Relations (DPR) or negative public relations is to discredit someone else, who may pose a threat to the political rival. Producing misleading facts about a competitor is one of the common strategies of DPR. 

Refer below for one example in UK: 

“Just last year it came to light that one of London’s leading PR agencies, Bell Pottinger, was paid £ 100,000 a month to create tension about ‘white monopoly capital’ and the ‘economic apartheid’ in South Africa. In carrying out its investigation, PRCA, the UK’s PR trade body, found that this campaign, to stir up racial tensions, was the worst breach of ethics in its history. The trade body promptly expelled Bell Pottinger, with General Director Francis Ingram stating that the work was on a ‘completely new scale of awfulness’, and that he has ‘never seen anything equal to it’ in his years of running the PRCA (https://www.ubermetrics-technologies.com/dark-pr-prs-evil-twin-and-what-to-do-about-it/).

Anyway people with their experience for years with politicians, policies, and practice in Sri Lanka should give a real answer for the upcoming election and then this might be the best case study for the world on which Dark Public Relations (DPR) or negative public relations has negatively affected the party which has done damage for their rivals. And also this Presidential Election would be the one clear demonstration of maturity of Sri Lankan voters which could be one lesson for the future in case ‘ethical practices need to be adhered in election campaigns for the globe’ in the long run.

Share This Article

Facebook Twitter


1. All comments will be moderated by the Daily FT Web Editor.

2. Comments that are abusive, obscene, incendiary, defamatory or irrelevant will not be published.

3. We may remove hyperlinks within comments.

4. Kindly use a genuine email ID and provide your name.

5. Spamming the comments section under different user names may result in being blacklisted.


Today's Columnists

Roots of the crisis

Saturday, 14 December 2019

The candidates who had genuinely contested the Presidential Election had elaborate and attractive election manifestos. But none of them had a pragmatic program to address the basic question of how to overcome the extensive crisis Sri Lanka is facing.

What price reforms now that progress rules?

Friday, 13 December 2019

It was a famous victory. A shadow of a doubt persists after an election commission member spoke up recently, after the event, about an alleged irregularity somewhere in the voting system works. But this would be churlish, buffoonish and academic to t

Assessment of fitness and propriety of directors and officers

Friday, 13 December 2019

In the early ’80s, a businessman turned financier from the hill capital started a public deposit canvassing drive by offering 20% interest per month. The depositors were offered on the spot payment of 20% as interest for the first month for their d

How to select top officials to public corporations

Friday, 13 December 2019

It is commendable that the President wants to select suitable decision-makers to public corporations without them being mere and ad hoc political appointments. However, the process thus far seems somewhat weak. Various people are complaining about th

Columnists More