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Learnings from election results


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  • Identify your real reasons for success – is it the disgust with your competitor or did you deliver? (both in 2015 and 2018)
  • Don’t rely on your brand reputation to do the job – the voter needs to ‘touch and feel’ the real value delivered 
  • As the saying goes “in the long term we are all dead!” – so balance long-term focus with short-term bias for action
  • Changes in voter sentiment can be easily tracked if you regularly sense the grassroots – don’t let arrogance get in the way
  • By far, Colombo is the least representative of Sri Lanka – the real world is out there

 


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