Home / Business/ The New logo of DIMO

The New logo of DIMO

Comments / {{hitsCtrl.values.hits}} Views / Monday, 19 August 2019 00:39


The new logo includes three elements: The geographic shape of Sri Lanka; the DIMO word mark and the new brand promise.

Shape of Sri Lanka:

As a truly Sri Lankan company, DIMO takes pride in taking their capabilities beyond Sri Lanka and by bringing in the best technologies in the world to Sri Lanka. 


Seven progressive diagonal bars:

Progressive organisations focus on building a workplace around common purpose and values - giving people the energy, passion and motivation to get out of bed in the morning.

Progressive organisations act on the belief that employees are responsible individuals, who will take bold decisions and be accountable.

The seven progressive bars indicate DIMO’s areas of focus, to become a formidable progressive organisation that is relevant to the future challenges of: 1) Business, 2) Growth, 3) Technology, 4) Innovation, 5) Aspiration, 6) Globalisation, 7) World Class Services.


DIMO word mark:

Research indicated that the DIMO word needed to be a part of the new identity so that it continues a resemblance to the old identity - yet with a unique font, such that it stands out.


New Brand Promise to be “The Perfect Partner”:

DIMO’s strength and journey throughout the last eight decades have been about partnerships.

From 1939, it has continuously acquired world class principals, and managed enduring relationships whilst winning their trust. Moreover, in order to face the future challenges, DIMO wishes to be perceived as the perfect partner to all their stakeholders as they blaze trails inside and outside Sri Lanka.


New Corporate Colours:

More than just aesthetic appeal, colours help the brand connect with consumers on a deeper psychological level. New DIMO Blue and DIMO Green will connect with the emotions and associations they seek to evoke.

New DIMO Blue – Bold, Technology and Industrial 

New DIMO Green – Growth, Eco-friendly, Energy and Better Life


DIMO unveils new brand identity

Share This Article

Facebook Twitter


1. All comments will be moderated by the Daily FT Web Editor.

2. Comments that are abusive, obscene, incendiary, defamatory or irrelevant will not be published.

3. We may remove hyperlinks within comments.

4. Kindly use a genuine email ID and provide your name.

5. Spamming the comments section under different user names may result in being blacklisted.


Today's Columnists

Economic growth through fragmentation and global value chain

Wednesday, 19 February 2020

The global value chain will continue to enhance economic growth, create better job opportunities and shrink poverty in developing countries. As far back as the 1990s, through international trade, global value chain benefits were experienced by poorer

Sri Lankan housewife in trouble again?

Wednesday, 19 February 2020

After almost six quarters of negative growth, starting from Quarter 1 2016, Sri Lanka saw overall general trading conditions recovering to register +4.1% GDP growth in Q1-2019 and +3.7% in Q2-2019 which was a welcome sign to a typical Sri Lanka hous

Their investigations and our investigations

Wednesday, 19 February 2020

There must be very few subjects in this country more investigated than the alleged wrongdoings in relation to Government issued bonds. Beginning with the so-called Pilipino committee (appointed by persons whose very conduct was germane to the inquir

Education and vocational training: lessons learnt from Singapore

Wednesday, 19 February 2020

In the 1960s, Lee Kuan Yew, the eminent leader and founding father of Singapore, once said that he wants to build Singapore as Sri Lanka. But what has happened today? Sri Lanka is lagging behind Singapore in many aspects. Singapore has no natural res

Columnists More