Ben Holdings Group Chairman Alex Lovell and Swarnamahal CEO Dinesh Fernando with longstanding customers of Swarnamahal at the launch.
Ceremonial registration of key customers to Golden Moments loyalty program
Swarnamahal CEO Dinesh Fernando, Ben Holdings Chairman Alex Lovell, Ben Holdings Operations Director Paul Kelly, Mobiquest Founder/COO Sabina Kamal, Ben Holdings Chief Strategy Officer Maheshi Anandasiri and Mobiquest National Head CRM Deepika Lakshmi
Swarnamahal Jewellers, a Ben Holdings Company, has launched ‘Golden Moments’,one of the first loyalty programslaunched by a Sri Lankan jeweller in partnership with Mobiquest, a leading Mobile Loyalty and Analytics platform company that has provided mobile based loyalty solutions to over 200+ global brands.
Golden Moments was launched ceremonially by Ben Holdings Chairman Alex Lovell, Swarnamahal Jewellers Group Director and CEO G.T. Jeyaseelan, Dinesh Fernando along with Mobiquest Founder and COO Sabina Kamal. The first Loyalty customers being registered at the Swarnamahal main branch in Colombo 4. Customers are now welcome to register to the Golden Moments program online via purchase at their store or simply by downloading the loyalty app via their Android or Apple devices. Customer registration is also open at all Swarnamahal outlets island wide.
The move from Swarnamahal is part of a holistic brand rejuvenation that is unfolding in the coming months. Ben Holdings Chairman Alex Lovell said: “Swarnamahal is a brand with a strong legacy that has established trust generation after generation. We have been delivering Golden Moments to our customers across 80 years of business. Today customers are looking for an even larger experience with us and with that in mind we have transformed this special moment of purchasing a piece jewellery into a rewarding experience that links us to them across every Golden Moment of their life.”
Customers would not only earn Moments with each purchase but every Golden Moment customer would also be enjoying a special selection of offers throughout the year. The Moments can be redeemed with every jewellery purchase across any outlet islandwide.
Customers earn one point or one Moment for Rs. 200 upto a bill value of Rs. 59,999 and two points for Rs. 200 spent between Rs. 60,000 to Rs. 99,999 and 3 points for every Rs. 200 spend from Rs. 100,000 onwards. Every point or Moment earned through the program is equal to Rs. 1. Points are valid for redeeming within 12 months of earning.
Commenting on the program, Swarnamahal CEO said: “Purchasing of jewellery is always a very special moment. Swarnamahal has been part of this moment for many years now and as the brand commences a new journey in the coming months we want to really capture that Golden Moment with an experience that lasts a life time. Our loyalty programme is just one aspect of this ambition. Our customers can expect much more in terms of online presence as well as a completely new outlook in the months ahead.”
Meanwhile, Mobiquest CEO Vineet Narang noted, “Swarnamahal is amongst the first few brands in Sri Lanka to start such an innovative mobile based loyalty initiative. The idea is to move away from carrying plastic cards and provide the much needed ease to Swanamahal customers to earn and redeem their Golden Moments. Consumers can connect with the brand in real time and receive special offers right on their mobile.”
Swarnamahal has 14 branches island wide and was recently presented the ‘Best Jewellery Designer and Best Jewellery Design Award’ by the National Gem and Jewellery Authority at its Silver Jubilee Presidential Awards ceremony. The Company is part of the Ben Holdings Group.
MobiQuest is a leading Mobile Loyalty platform company that integrates seamlessly with your POS and drives customer acquisition, retention an engagement in real time. MobiQuest is a Paytm invested company.