Singer partners with cake specialist Dushanthi Madanayake to enhance user experience

Singer Marketing team led by Singer Sri Lanka Marketing Director Shanil Perera sharing the partnership agreement with Dushanthi Madanayake

Singer, the country’s premier consumer durables retailer, recently partnered with cake specialist Dushanthi Madanayake in an attempt to provide an all-new user experience for food enthusiasts passionate about baking products and equipment. 

As an exclusive partner, Madanayake will be collaborating with Singer for two years and become instrumental in creating awareness of Singer’s wide range of baking equipment through her cake academy and You Tube channel where she conducts classes and demonstrations. Madanayake’s cake academy is equipped with Singer’s latest kitchen appliances which will be utilised in conducting her cookery classes, along with Singer’s baking equipment.

‘’At Singer, we not only focus on providing innovative solutions to our valued customers, but also look at ways of enhancing their user experience. By partnering with Dushanthi Madanayake, we believe that it is a positive step towards making our effort a reality,’’ commented Singer Sri Lanka Marketing Director Shanil Perera. Dushanthi Madanayake is a veteran cake specialist who has featured in numerous TV programs to demonstrate cake and cookery. She brings 25 years of experience in the field of sugar art and confectionary and is the owner of the renowned White Flower Cakes and Weddings Ltd., a company which has been serving the city of Colombo with delicious cakes over the past ten years. She also owns a cake academy where she conducts classes, transferring the flair of sugar art and confectionary to novices. With hands-on experience in conducting classes and demonstrations throughout the island, she strives to equip her students with what it takes to become professionals in baking products.

‘’I am honoured to be able to join hands with Singer in sharing my knowledge on baking products and equipment. Singer’s innovative baking equipment have made cooking more fun and interesting. With my years of experience in using baking equipment marketed from Singer, I would highly recommend them to anyone who wishes to step into the cake industry. This is an art one must master and I wish to unleash the creativity in students with the help of Singer’s baking equipment,’’ said Madanayake. 

Kenwood chef, Beko Ovens, Beko Built-in products, Moulinex mixtures are few of the key products among the centre of attraction in Madanayake’s cake academy, which has a model kitchen displaying Singer’s baking equipment from Beko, Kenwood and Moulinex. One of the most admired products of Singer’s product portfolio is the built-in kitchen concept which has gained much popularity among locals. This new concept adds more glamour to the kitchen while making cooking easier and comfortable. 

Singer also announced that special discounts and vouchers are on offer for the students who take courses from Madanayake’s academy.