Sadaharitha transforms to business excellence with highest-ever sales revenue

Recognising employees who have contributed towards business excellence, Sadaharitha Plantations Ltd. held its annual Forestry Awards ceremony recently. Under the theme ‘Transformation to Business Excellence’ the gala event was held at the Grandeeza Hotel, Negombo. Sathis Nawaratne, Chairman graced the special occasion as the chief guest.

Addressing the distinguished gathering of over 600 guests, Sadaharitha Plantations Ltd. Chairman Sathis Nawaratne said, “I congratulate all award winners and all other employees for their valuable contribution towards achieving the highest-ever sales revenue recorded during the last financial year despite an environment where many organisations were struggling to reach desired levels in terms of turnover due to constraints in the economy.” 

Marketing staff together with employees of other divisions who excelled during 2017/18 financial year were felicitated at this ceremony. An overall 196 awards including long standing accolades were distributed among winners.

Explaining the company’s strategic direction, he explained, “Steps are being taken by the company to enter into the Agarwood based perfume market in the Gulf with our own brand and also we are pursuing the capturing of a sizable market due to the impressive Agarwood harvest anticipated in the near future.”  

As the nation’s pioneer in commercial forestry Sadaharitha Plantations actively promotes the advantages of investing in Agarwood in order to generate a high income within a short span of eight years and as an ideal foreign exchange income generator for the country. 

As the current market leader of the commercial forestry industry in Sri Lanka, Sadaharitha Plantations has created job opportunities for over 1,100 employees and is strengthened by the trustworthy base of over 28,000 customers who are considered the mainstay of the company’s consistent growth.

Sadaharitha Plantations’ operation has enhanced and is now supported by 27 product distribution branches and over 500 sales staff committed to serving its satisfied customer base.

Sadaharitha Plantations currently focuses on Agarwood as an aromatic fragrant resinous chemical substance formed in Aquilaria trees. This substance has an enormous value and a demand in the world market and is also considered a short-term investment compared to other available products in the commercial forestry market. 

As a result, the company is gradually moving away from its previous projects such as mahogany, rambutan, teak and sandalwood in order to enhance customer satisfaction levels and guarantee higher return on investment within a shorter period.