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The national body of marketing in Sri Lanka, SLIM, renewed its partnership with Sadaharitha Plantations Ltd. to prepare a second batch of students to gain professional marketing qualifications. The renewal of the Memorandum of Understanding (MoU) furthers the enrolment of 45 Sadaharitha Plantations staff personnel for a second batch of the Preliminary Certificate in Marketing (PCM) course offered by SLIM. This official partnership was initiated with the intention of providing a professional marketing qualification to the staff members of Sadaharitha to enhance the professional growth of its sales force.
The Preliminary Certificate in Marketing (PCM) is a foundation qualification in marketing that is designed for working and aspiring marketing and sales personnel. Educating budding marketers on the basic and fundamental theories of marketing with business world examples is the core object of SLIM PCM. Modules such as marketing mix, products, pricing, distribution, marketing communication, promotions, marketing concepts, marketing environment, consumer behaviour, marketing research, segmentation, targeting and positioning (STP), product planning and development, as well as Marketing vs. Sales are included in the three-month program. Tailor-made to match the requirements of the company, the program is delivered with industry examples by a prominent panel of lecturers. The programme generates an excellent opportunity for the Sadaharitha sales force to enhance and improve their skills and knowledge with a solid foundation in marketing from SLIM.
Qualifying in the Preliminary Certificate in Marketing will open new vistas in the education path of the Sadaharitha marketing and sales staff. Selected candidates from the first batch of the PCM from Sadaharitha Plantations were given the opportunity to follow the National Diploma in Sales Management (NDSM) program this year. The Preliminary Certificate in Marketing is a stepping stone for the staff to continue their professional education and climb the corporate ladder.
SLIM President Suranjith Swaris stated, “As the national body of marketing, SLIM plays a vital role in imparting marketing education to the nation. The corporate sector in Sri Lanka has kept confidence in SLIM’s corporate programmes since these programmes effectively contribute towards enhancing the performance of their employees. The renewal of this partnership provides proof of the company’s trust in the quality of our educational programmes and its delivery to the corporate world.”
Sadaharitha Plantations Ltd. Director of Sales and Marketing Jayampathy Mirando noted, “It is an utmost priority for us as a company to provide necessary education and training to our staff in order to bring about professional growth, and enhance the effectiveness and efficiency of our employees. As the pioneer of professional education in marketing in Sri Lanka, SLIM has the flexibility to conduct customised professional programs for the corporate sector. The corporate sector in Sri Lanka has confidence in SLIM’s programs, since they effectively contribute towards enhancing the performance of employees. The individuals who took part in this educational programme have demonstrated developed skill levels that reflect both their personal and professional growth. Hence, we hope to continue this partnership with SLIM to further enhance the productivity of our organisation.”
SLIM CEO Sanath Senanayake said, “SLIM has entered into agreements with top corporate entities over the years to contribute towards the development of the marketing profession. The corporate sector in Sri Lanka has endorsed SLIM’s customised Educational programs due to their effectiveness in enhancing the performance of their employees. SLIM is committed towards working with the marketing fraternity in the country to provide them with the highest levels of support in enhancing their skills and performance.”
The renewal of the MOU forms a part of SLIM’s commitment to support educational initiatives in the marketing fraternity, and to encourage and promote professional marketing skills in the country. SLIM has always campaigned for high professional standards, greater recognition for the profession and marketing excellence in Sri Lanka through education, training and development. Also SLIM obtained the ISO 9001:2015 certification in recognition of SLIM’s superior quality management system and the ISO 29990:2010 for Learning Service Provider (LSP), proving non-formal education and training services, which enables SLIM to retain and ensure the high standard of quality education to students.
