N-joy pure white coconut oil re-launched

From left: Adamjee Marketing Sales Manager Nalaka Jayasekara, N-Joy Brand Ambassador Pooja Umashankar and Adamjee Marketing Marketing Manager Suren Fernando –Pic by Indraratne Balasuriya

N-joy, the trusted coconut oil brand renowned for its pure white natural coconut oil, recently announced the re-launch of its coconut oil range. 

The only pure white coconut oil product to be certified by the Sri Lanka Standards Institute (SLSI) with the standard for coconut oil, SLS32, N-joy is an entirely natural creation. Themed ‘Danna Ayata’ (“for she who knows”) the re-launch campaign of the brand features its brand ambassador, celebrated actress Pooja Umashankar and her real life mother. 

“Having been in the market for some time, we wanted to explore a 360 degree change starting from the product itself to packaging. Our involvement and expertise in the coconut and coconut based products go back 150 years. As such, we possess the proficiency and insights to offer our consumers with high quality products as we have done since inception,” commented N-Joy Marketing Manager Suren Fernando. 

The company has held onto traditions and manufactures pure white coconut oil. N-joy pure white coconut oil has been a trusted product since it was first introduced to the market in 2001. The unique properties of N-Joy, is that it is a natural, edible grade oil manufactured without undergoing any chemical processes or high heat treatment. It is not refined, bleached or deodorised (RBD). With a resurgence in the popularity of coconut as a health food the world over, this product gives the consumer all the attributes of coconut in its purest, unadulterated form. N-Joy Coconut Oil is cholesterol-free and contains no trans fat. It is certified SLS32 standard by SLSI and the company adheres to the ISO 22000 food safety management system. Additionally, Double Palm Brand, the company’s longstanding trademark for roasted coconut oil, enjoys a loyal niche market in South Asia, mostly used as a premium hair oil.

“We produce our products in a modern production facility equipped well to ensure the highest standard of product safety without the use of a chemical or physical refining process. Adamjee Lukmanjee & Sons Ltd. has been a pioneer in producing good quality white coconut oil. This has been achieved through working with the supply chain to produce good quality copra, without the need to use chemical or physical refining process,” added Adamjee Lukmanjee & Sons QA and R&D Manager Saliya Silva.

The company’s manufacturing plant located in Pannala is an ‘AA’ grade BRC (British Retail Consortium) certified facility which produces virgin coconut oil and other coconut products for the export market. 

The company plans to launch a range of new products in the near future including virgin coconut oil and nutritional products to the Sri Lankan market.