From left: Munchee Bangladesh CEO Shri Somanathaan Sridharan with the company’s Brand Manager Ashraful Islam Durjoy and Finance Manager KNP Shalinda
- Continues vigorous SAARC expansion
Munchee, the flagship brand of Ceylon Biscuits Limited (CBL), has once again distinguished itself internationally, receiving the Fastest Growing Brand in Bangladesh 2018 award from United Research Services and Asia One magazine at a recent ceremony held at Marina Bay Sands Hotel in Singapore. In addition, Munchee was honoured as the “Fastest Growing Brand Leader in Bangladesh 2018” at the same event. Accepting the awards, Ceylon Biscuits Bangladesh CEO Shri Somanathaan Sridharan commented, “These awards and recognitions reflect our dedication and commitment towards excellence, and in parallel it gives us a greater responsibility as well to keep up the pace of our growth. We also believe it is only the beginning, just the first milestone in our continuing journey to achieve our vision to be the best.”
With over 50 years of experience and a footprint in 64 countries around the world, CBL continues to grow from strength to strength due to its innovative business processes and unique product offerings, which has driven its entire business towards excellence, continuously raising the bar for itself and its industry. This in turn has helped Munchee to achieve a stellar growth trajectory buoyed by CBL’s constant focus on innovation and superior quality.
Elaborating further, Group Director and Head of CBL’s Food Cluster Rasith Wickramasingha said: “We are proud of our team in Bangladesh for this exceptional accomplishment. We would like to thank them for working tirelessly on behalf of Munchee over the years, allowing us to continuously extend our footprint while maintaining a strong brand throughout.”
Wickramasingha continued: “I would like to also thank our fantastic distributors and of course loyal customers, without who none of this would be possible. Today, Munchee is available in 64 countries worldwide, which is solely due to customers who are not only delighted by this fantastic brand but also, often, go out of their way to repeatedly ask for it.”