Luxury Brands once again dominates Alcohol & Tobacco Category at SLIM NASCO 2017

Luxury Brands secured four awards under the Alcohol and Tobacco category at this year’s National Sales Congress, organised by the Sri Lanka Institute of Marketing. This premier event is dedicated to recognising the efforts and performance of sales professionals.

In recognition of the tireless efforts and performance in trade marketing execution, Francis Perera has won the Bronze award as the best Territory Manager, Sampath Nanaykkara bronze in the best Executive, Luxury brands also managed to secure Gold & Silver in the frontline sales category respectively to Priyatntha Wijesundara and Malinda Samaratunga in Alcohol & Tobacco category.

Having started its operation in 2012, Luxury Brands, a fully owned subsidiary of Ceylon Beverage Holdings PLC has already been recognised as a key industry player in the imported alcobev segment. It is the sole importer, distributor and marketer in Sri Lanka for Diageo—world’s largest alcoholic beverages producer, Moet Hennessy - French multinational luxury goods conglomerate and AB inbev Sabmiller, the world’s largest brewer, Tsingtao & Somersby.

Sharing his views on the team’s achievement, Luxury Brands Director/General Manager Madhushanka Ranatunga stated that, “Operating in a complete dark market, for us, the significance of an effective & efficient Route to Consumer model, best in class trade marketing practices, winning at point of purchase cannot be overestimated. At Luxury Brands, our guiding milepost has always been ensuring these basics are uncompromised at any point & our people, the most valuable asset of ours are developed day in day out to compete out there in an evolving yet highly competitive landscape, I believe having these ethos instilled within our Sales Team would have contributed in one way or other to the success of all of the winners.” 

Commenting on this significance of their achievement, Francis, Sampath, Priyantha and Malinda of LB said, “All of us consider ourselves fortunate to have gotten the opportunity to work for LB. The learning and development that we gather on a daily basis is beyond our expectations. The initiatives we executed, that won us these awards, were truly a cohesive effort by our team. From the inception we had specific pre prescribed milestones to achieve in all areas, with very clear, precise data and tools in order for us to compete out there in the market. We have always strived to ensure that all our executions are ‘best in class’ and that they will continue to ‘elevate social moments’ of all our stakeholders.”