Home / Business/ Livguard Batteries appoints Lasith Malinga as brand ambassador

Livguard Batteries appoints Lasith Malinga as brand ambassador

Comments / {{hitsCtrl.values.hits}} Views / Tuesday, 30 April 2019 00:48


Livguard Brand Ambassador Lasith Malinga (left) exchanges the agreement with Douglas & Sons Chairman Saroj Perera


Livguard Energy Technologies, the leading energy storage brand in India that also has a strong presence in Sri Lanka since 2017, recently announced its appointment of Sri Lankan pace bowling ace and former national captain Lasith Malinga as its brand ambassador.

Malinga is currently Sri Lanka’s best short form bowler and is the only person in the history of cricket to take 4 wickets in 4 balls. With his slingy action and toe crushing yorkers it is no surprise that Malinga has 4 hat tricks to his name and is the second highest wicket taker in all T20 cricket. Synonymous with speed, power and style, he is one of the most iconic cricketers of his generation and a role model for all youth to follow.

Speaking about his appointment Malinga said, “I am very happy to have been appointed as the brand ambassador for Livguard Automotive batteries which is a brand whose attributes of passion and innovation closely match my own. I believe this is a good brand fit for me and I look forward to working closely with them to build the Livguard name in Sri Lanka.”

Commenting on the choice of Malinga as brand ambassador, Saroj Perera, Chairman of DSL (Douglas & Sons Ltd.), the exclusive distributor for Livguard Automotive batteries in Sri Lanka said, “Livguard is a battery brand that stands for power, energy, high performance and long life. These are all characteristics that closely match Lasith Malinga’s, who has been a great servant for Sri Lanka cricket. We are very proud to tie up with a cricketer of Malinga’s repute and together we look forward to taking the Livguard brand to greater heights.”

Livguard batteries has been present in Sri Lanka since the year 2017 with an exclusive distributor DSL, along with their 250+ dealers in their distribution network. The brand’s mission is to develop an ecosystem of delighted customers, committed partners, exceptional product quality and delightful service.Livguard batteries operates under India’s SAR Group which has an incredible legacy of 30 years. Within a short span of time, the brand has built a comprehensive product portfolio of inverter/inverter batteries, automotive batteries, stabilisers and solar batteries through a pan India distribution. The brand has scaled to INR 14 billion in revenue and aims to become a top 3 player over the next few years. With a strong presence in India, Livguard has now extended their footprints by commencing their product supply across 23 countries worldwide.


Share This Article

Facebook Twitter


1. All comments will be moderated by the Daily FT Web Editor.

2. Comments that are abusive, obscene, incendiary, defamatory or irrelevant will not be published.

3. We may remove hyperlinks within comments.

4. Kindly use a genuine email ID and provide your name.

5. Spamming the comments section under different user names may result in being blacklisted.


Today's Columnists

Soaring heights of NPLs in banking

Thursday, 27 June 2019

Capital inadequacy, political interference, abuse of power, wasteful and unproductive expenditure, corrupt deals, circumventions of regulatory directions, unscrupulous lending operations, imposed IMF and WB conditions for reforms, and window-dressed

New Land Policy: Ideal alternate development strategy, but accompanying policies needed

Thursday, 27 June 2019

It is reported that the Government has prepared a law to grant freehold possession of farm land held under lease from the Government. This may be a revision of the Land Development Ordinance (LDO) of 1935. This article proposes to discuss the pros a

Need for an education revolution: Future of our kids and the nation is at risk – Part II

Thursday, 27 June 2019

Lessons to be learnt from the Asian educational giants A journalist of New York Times requested Hideki Shirakawa, a Nobel laureate, to describe Japanese culture. He said, “Fundamentally, Japanese culture is based on rice farming. Rice cultivation r

Country’s reconciliation with English and Moragahakanda

Thursday, 27 June 2019

When the country received independence from British, it was blessed with an efficient administration, a high standard in education, and also sound foreign exchange reserves; the country was admired by other countries. The three major and several mino

Columnists More