LAUGFS Supermarkets celebrates Avurudu by rewarding customers

Renowned as a trusted brand, LAUGFS Supermarkets heralds the Sinhala and Tamil New Year by offering customers a chance to win cash prizes during the festive season. Launching the campaign, ‘Embrace this Avurudu with 5 million laughs’, LAUGFS Supermarkets announced multiple offers and prizes to customers in celebration of the festive season. These include a raffle draw to give away cash prizes of Rs. 100, 000, instant shopping vouchers and up to 25% discounts on seasonal essentials. 

LAUGFS Supermarkets teamed up with multiple brands to extend a chance for over 15,500 customers to win LAUGFS Supermarkets vouchers and for 25 lucky winners to walk away with Rs. 100,000 each in cash prizes. All LAUGFS Super and LAUGFS SuperMart outlets will accept entries until 30 April, where customers shopping for a value between Rs. 1,000-1,500 with three purchases from selected brand items will receive one chance at the lucky dip, while a bill of Rs. 1,500-2,000 with four selected brand items will be entitled for two dips. Purchases of Rs. 2,000 or more with five selected brand items will earn the shopper three attempts at the dip. The selected brands are Lifebuoy, Astra, Sunlight, Ceylonta, Pears Baby, Cloguard, Anchor, Munchee, Coca Cola Zero, Sprite Zero, Harpic and Lysol. 

LAUGFS Supermarkets also extends discounts up to 25% for over 300 products including fresh produce, food items, dairy products, personal care products and home care products for customers. NDB credit cardholders will receive discounts of up to 25% on daily essentials until 20 April, while Commercial Bank Credit Card and Debit Cardholders will receive 25% and 10% discounts respectively for fresh vegetables, fruits, seafood and meats on weekdays between 4 p.m. to 9 p.m. until 20 April.  

“As a trusted brand in Sri Lanka, we ensure that our customers receive the best shopping experience at our outlets by extending exciting offers, discounts and prizes,” remarked LAUGFS Supermarkets Chief Executive Officer Murad Rahimdeen. “During this Avurudu season we want our customers to have a memorable and joyous festival with the opportunity to win shopping vouchers and cash prizes. Our customers have always made LAUGFS Supermarkets their preferred shopping destination, and so we have created a unique shopping experience for them, with our outlets following Avurudu traditions to spread the joy of festivity.”

A pioneer in the industry, LAUGFS Supermarkets introduced the 24-hour supermarket retailing concept in Sri Lanka. With 32 outlets spread across the country under the flagship brands LAUGFS Super and LAUGFS SuperMart, the chain caters to over 600,000 shoppers daily. Providing a wide range of goods and services at the outlets, the supermarkets also features its very own Crimson Bakery, offering freshly made sweet and savoury items for customers.

LAUGFS is one of the largest diversified business conglomerates and a trusted name in Sri Lanka. Founded in 1995, LAUGFS today has expanded across 20 industries in Sri Lanka and overseas, establishing a strong presence as a leader and pioneer in the power and energy, retail, industrial, services, leisure and logistics sectors. With over 4,000 employees and an annual turnover exceeding Rs. 28 billion, LAUGFS continues to expand and empower millions as a trusted Sri Lankan brand.