Iconic Sri Lankan brand ‘dash’ celebrates 25 years

Board of Directors with recipients of Service Excellence Awards of 10 years

From a humble beginning with only a capital of Rs. 1.2 million and 12 employees, Multichemi Group of Companies is today proud to celebrate 25 years in business with over 700 employees and advanced manufacturing facilities both in Sri Lanka and overseas. 

In 1993, the Group’s first company, Multichemi International Limited, launched ‘dash’ Sri Lanka’s first environment-friendly, bio-degradable, non-toxic and phosphate-free household & car care detergent range. ‘dash’ has grown to be the market leader in the car care category and has also established other reputable brands such as Gliz Dish Wash, Magic Soft Fabric Conditioner, SpringTime Air Freshener and Comox Toilet Bowl Cleaner under the dash umbrella of products.  As a pioneer in the industry, ‘dash’ also introduced Sri Lanka’s first laundry liquid under the brand name ‘dash Safematic’.  Now a household trusted brand of 25 years, ‘dash’ is excited to further enrich the daily lives of their customers through more innovative and effective products, steadfastly keeping the safety of their customers and the environment their foremost priority. 

The company recently held a function to celebrate its 25th year anniversary, reflecting on their successes and goals for the future. Special awards of appreciation were given to employees who had been with the company for over 10 years.  

Multichemi Group Chairman & Managing Director Samantha Kumarasinghe said: “I am pleased with the Group’s success over the past 25 years. We are proud to be a fully Sri Lankan-owned company that manufactures and exports products to the world’s highest standards. Our firm commitment to quality and customer service has enabled us to gain and maintain our consumers’ trust for 25 years. ”

Beloved household brands such as Nature’s Secrets, Panda Baby, Chandi Panda and Misumi are also manufactured & marketed by Multichemi’s sister company Nature’s Beauty Creations Ltd. at Sri Lanka’s most advanced cosmetics manufacturing facility. The Group is also Sri Lanka’s first and largest exporter of textiles enzymes, and has also won Sri Lanka’s Highest National Green Award for their unwavering efforts to safeguard the environment.