For a record breaking of nine consecutive years, Sri Lanka’s most-loved cement brand INSEE Sanstha is once again voted ‘People’s Housing and Construction Brand of the Year’ at the SLIM-Nielsen Peoples Awards held this year. This win bears testament to the unwavering loyalty of Sri Lankan consumers placed upon Sanstha cement brand, especially on its unique selling proposition highpoints such as, consistent high-quality, durability and continuous product innovation.
Organised by the Sri Lanka Institute of Marketing (SLIM), the SLIM-Nielsen People’s Awards reflect the ‘voice of the people’, and is a highly anticipated, distinct recognition with the public voting for their favourite brands across multiple sectors. With one in every three homes in the country built with INSEE Sanstha Cement, the brand is voted as the Number 1 People’s Choice for Housing and Construction in the nationwide survey.
“Our commitment to continuously sustain the high-quality and performance of the Sanstha brand through constant product and process innovation, has been rewarded yet again by the Sri Lankans,” commented INSEE Cement Sri Lanka Executive Vice President/Director Marketing, Sales and Innovation Jan Kunigk. “The loyalty and deep-rooted connection towards the Sanstha cement brand has empowered us to uplift the performance standards of INSEE cement and concrete product solutions range, as well advance its usability and benefits.”
Kunigk further stated, “We thank our loyal customers including, home building communities, masons, head masons, contractors, technical officers, engineers, architects, dealers, and distributors, once again for this honour, for choosing Sanstha Cement as the people’s brand. We assure you of our unrelenting efforts to elevate Sri Lanka’s construction industry to globally accepted standards.”
Holding true to its legacy as Sri Lanka’s oldest existing cement brand and the country’s first-ever blended cement product (blended with Portland Limestone under SLS 1253), INSEE Sanstha produces higher strength and durability of concrete with an increased level of workability and significantly lower water demand to suit the consumer needs, climate-change mitigation and expectations in the market.
Certified by the Sri Lankan Standards (SLS) Institute with the SLS 1253:2015 standard as a blended cement, INSEE Sanstha is also Sri Lanka’s first cement product to be awarded the Green Labelling Certification by the Green Building Council of Sri Lanka (GBCSL). INSEE Sanstha also received the Green Mark Gold Award by the Ceylon Institute of Builders (CIOB).