Home / Business/ Huawei overtakes Apple as C-NPS customers’ most recommended brand in China’s mobile phone industry 2

Huawei overtakes Apple as C-NPS customers’ most recommended brand in China’s mobile phone industry 2


Comments / {{hitsCtrl.values.hits}} Views / Saturday, 10 February 2018 00:00


Recently, China’s leading brand rating organisation Chnbrand released China Net Promoter Score Index (C-NPS) research results for 2018. With a score of 17.8 points, Huawei has overtaken Apple for the first time as the C-NPS Customers’ ‘Most Recommended Brand in China’s Mobile Phone Industry 2018’, making it the first-ever local mobile phone brand to take first place on this list.

As China’s first system assessing customer willingness to recommend things, the C-NPS offers independent, scientifically sound and latest survey results to reflect consumers’ voices and willingness to recommend products or services. It is therefore a key indicator for measuring brand-specific word of mouth and customer loyalty. Huawei’s having been named the C-NPS Customers‘ Most Recommended Brand in China’s Mobile Phone Industry 2018 is attributable not just to the fact that its consistent customer-centric strategy has been widely accepted in the market, but more importantly to its success by staying focused on technological innovation.

“We’ve built our success upon taking quality as the top priority and making continuous investment in innovation, which is also the primary reason why Huawei is increasingly accepted by consumers”, said the Head of Huawei Consumer Business. “Going forward, we will stay true to our business philosophy that ‘HUAWEI consumer business’s competitiveness starts from and ends at consumers’ and keep innovating in a future-oriented manner, thereby bringing global consumers radically improved user experiences and taking the lead in industrial changes”, he further added.

Innovation has been the primary driving force for Huawei’s continuous rapid growth over the past decades. Huawei has long been creating value for the industry, the markets and consumers through continuous innovation, as it spends over 10% of annual sales revenue on R&D. Huawei rose to the sixth place by R&D spending among global companies in 2017, according to a research report by the European Commission (EC). On the side of quality, Huawei has built a corporate culture, organization and quality assurance system with quality coming first. Many of its internal quality standards are even more stringent than their industry counterparts in order to fully ensure product quality.

Based on continuous investment in technological R&D and tight quality control, Huawei smartphones have become increasingly popular with global consumers. In Sri Lanka, Huawei is edging closer to become the number one smartphone brand with a strong market share of over 30% according to GfK report. This latest award is just another proof of Huawei’s relentless pursuit of excellence.


Share This Article


DISCLAIMER:

1. All comments will be moderated by the Daily FT Web Editor.

2. Comments that are abusive, obscene, incendiary, defamatory or irrelevant will not be published.

3. We may remove hyperlinks within comments.

4. Kindly use a genuine email ID and provide your name.

5. Spamming the comments section under different user names may result in being blacklisted.

COMMENTS

Today's Columnists

Tamil actor Kamal Haasan stars in new role as political leader

Saturday, 24 February 2018

Srinivasan Kamal Haasan is one of India’s foremost film actors. Known popularly as Kamal, the talented and versatile thespian has not only excelled as an actor onscreen, but has successfully engaged in other cinematic spheres too. The multi-faceted


Yameen’s economic offensive to counter political adversity ahead of presidential poll

Saturday, 24 February 2018

The embattled Maldivian President Abdulla Yameen, who is facing intense political opposition both in and out of the country, hopes to win the September, 2018 presidential election using a combination of political belligerence and a strong economic pr


In the end, there was nothing

Saturday, 24 February 2018

Much more than a storm in a tea cup! To a non-discerning person, it all seemed like the final battle of the counter revolution. President Sirisena was up in smoke trying to oust Prime Minister Ranil Wickremesinghe for no articulated reason. He asked


Shouldn’t Govt. prevent parliamentary system from decay and destruction?

Friday, 23 February 2018

The wrong people teach us the best lessons. As a clever nation, we had always used our ballot and chased the wrong people


Columnists More