GlidAR creates Augmented Reality experience for 75th Bradby Shield Souvenir

GlidAR Ltd., a forward thinking company specialising in innovative technology in Sri Lanka, launched the GlidAR Augmented Reality App experience using its mobile app for the 75th Bradby Shield Souvenir. The annual encounter is a very important social event in Sri Lanka, attracting a tremendous number of bystanders and is the most watched rugby match in the country.

The Souvenir has been published since 1977 by the Interact Club of Royal College. GlidAR collaborated with Royal College and created history by enhancing visualisation and creating an immersive experience for the readers. GlidAR augmented the magazine and embedded it with exciting video clips, bringing to life the experiences on the field which can be enjoyed by readers with the help of the GlidAR app. The covers were printed in a creative manner to bring out the enthusiasm of the players and viewers giving them a virtually real experience of this famous rugby union.

GlidAR takes your imagination to new heights with its AR experiences, GlidAR played a pivotal role in introducing this novel concept to the souvenir and has helped create more brand awareness of this epic event, as the game attracts more than 20,000 spectators and is watched live or post recorded by million others. Since AR assists imagination, GlidAR was involved in the 140th Royal-Thomian as well. 

GlidAR introduced augmented reality in its 140 years of history to manifest and fascinate individuals with the help of player videos, match scores and statistics and much more being printed utilising and implying augmented features on the pages of these souvenir books, both events. 

The GlidAR concept experienced by Souvenir readers resulted in an increased number of downloads after these two campaigns. For several weeks, GlidAR app was in the top trending local list on both play store and App store. This was a turning point for GlidAR as it is reaching a new height in the AR/XR market in Sri Lanka, playing a key role in this rebellion market.

GlidAR’s analytics showed that there were more than 7,000 unique AR scans which stockpiled more than 100,000 social media impressions. GlidAR’s distinctive marketing techniques have granted it the ability to outweigh the much older, conventional AR/XR contestants within a matter of two to three months since the time of its launch to the market.