The International Trade Centre (ITC), a joint agency of the World Trade Organization and the United Nations, will conduct a webinar customised for Sri Lankan SMEs with the objective of enhancing export market analysis skills, on 22 May at 2.30 p.m. The online session will introduce ITC’s market analysis tools including Trade Map, Market Access Map and Export Potential Map that will help identify new attractive markets for SME products. Collectively, the tools are will empower SMEs to make data-driven and actionable business decisions, helping SMEs to hedge against any demand fluctuations.
The webinar is organised in partnership with the UN Sri Lanka. Interested SMEs should register on the following link: bit.ly/3cKF8a7. It will be presented by ITC Trade and Market Intelligence section (TMI) Market Analyst Pitchaya Sam Eamon who is responsible for the portfolio of TMI high-impact training programs.
ITC assists small and medium-sized enterprises in developing and transition economies to become more competitive in global markets, thereby contributing to sustainable economic development within the frameworks of the Aid-for-Trade agenda and the United Nations’ Sustainable Development Goals.