Daraz announces 11.11, world’s biggest sale day in Sri Lanka for first time on 11 November

Head table from left: Daraz Sri Lanka Chief Commercial Officer Riaz Ali, Country Head Bart Van Dijk, Head of Marketing Naresh Surendran, Head of Operations Darshika Attanayake and Head of Planning and Strategy Thanushika Sivanathan

Leading e-commerce company Daraz is bringing 11.11, the ‘world’s biggest sale day,’ to Sri Lanka for the first time. 

The one-day sale is sponsored by Reckitt Benckiser, Unilever, Anchor, Samsung, Avirate, Browns and Co and Nivea, as well as Rakuten Viber as the Messaging Partner. 

During the first mega event since the launch of the new Daraz App, customers can expect a truly personalised and supercharged lineup of activities. Daraz 11.11 is a first of its kind event and is set to revolutionise Sri Lankan ecommerce.   

11.11 started in 2009, when Alibaba, Daraz’s parent-company, positioned it as Asia’s answer to Black Friday. Fast-forward 10 years and the headlining 11.11 sale is ready to make the journey to Sri Lanka.  

11.11 is the numeric short-form of 11 November. On 11 November, Sri Lanka will greet the sale phenomenon with open arms and carts.  

Customers can look forward to a fully personalised shopping experience, in addition to massive mega deals, flash sales, hundreds of brand vouchers, mystery boxes, discounts from banks, giveaways and more. The one-day sale event on the new Daraz App will be the biggest to date for the e-commerce company.

The Daraz 11.11 sale will also feature additional discounts for HSBC, Commercial Bank, Standard Chartered Bank and Seylan Bank credit card holders along with monthly instalment schemes at zero interest.

Daraz Sri Lanka Managing Director Bart Vandijk shared his thoughts on the upcoming flagship sale: “11.11 is poised to disrupt Sri Lanka’s e-commerce industry. Once you experience what the Daraz App has in store for you, you’ll be able to draw a line in the sand and say: that was Daraz before 11.11; this is Daraz after 11.11. It will mark a paradigm shift. 11.11 is about more than just deals and discounts - it will bring our entire digital ecosystem into play: a combo of artificial intelligence assisted personalization, entertainment, massive deals, secure payment solutions, and an assortment of more than 200,000 products.”