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From left: Big Bad Wolf Books Sri Lanka Partner Dipak Madhavan and Big Bad Wolf Books Co-Founders Jacqueline Ng and Andrew Yap launching The Big Bad Wolf Book Sale 2020 Readers Portal website
ProRead Lanka Director Nishan Wasalathanthri introducing the website together with PR Executive Tiaradeetha Ramjit, Big Bad Wolf Books Sri Lanka Partner Dipak Madhavan and Big Bad Wolf Books Co-Founders Jacqueline Ng and Andrew Yap joining live from Malaysia
It’s official, the world’s biggest book sale is back in Sri Lanka! Taking an innovative approach, The Big Bad Wolf Book Sale 2020 will move to an online platform this year, ‘The Readers Portal’ live for 24 hours a day from 1 to 4 October.
The website was officially launched at a press briefing held in Colombo by ProRead Lanka Ltd. Director Nishan Wasalathanthri, along with Co-Founders of the Big Bad Wolf Books Andrew Yap and Jacqueline Ng as well as Big Bad Wolf Book Sale Sri Lanka Partner Dipak Madhavan joining the audience through live web conferencing from Malaysia.
The Wolf Pack in Sri Lanka will once again be able to experience the popular 50%-90% discounts and will have access to three times more book titles with 70% of the titles this year being new, this means that these titles have never been in Sri Lanka before, this is more than in previous editions.
Readers of all interests can find bestseller titles, novels, science fiction, romance, literature, graphic novels, business books, self-help, architecture books, cookbooks, and many more. The Online Sale also includes a wide collection of children’s books; storybooks, activity books, board books, colouring books, picture books, and featured interactive books—all at steeply discounted prices.
The website will give fans a seamless and efficient method of purchasing books right from the comfort of their homes, which is mobile-friendly, making accessibility to the sale an ease. Popular titles that will be showcased include books from the Disney, Star Wars, and Harry Potter franchises. A recommendation section on the website will even help readers and non-readers alike choose the books that are right for them, based on their interests. The easy-to-navigate site will allow shoppers to search via keywords, ISBN, titles, and authors.
“Online sales are common, but online book sales are rare, and taking the world’s biggest book sale online is a challenging but exciting task. While key global events scheduled this year have been cancelled due to the pandemic, we did not want to disappoint our fans. The safety of the fans is our top priority–which is the primary reason why the sale is returning via an online platform this year. It is not only to overcome safety concerns but opens a new avenue for customer convenience in Sri Lanka,” said Big Bad Wolf Book Sale Co-Founder Andrew Yap.
ProRead Lanka Ltd. Director Nishan Wasalathanthri said: “Innovative disruption was a key value proposition from the inception of the book sale, back in 2009. Even though the books are being shipped from Malaysia, local courier charges are expected to be at a minimum rate while any book purchase above Rs. 8,000 will be free of courier charges. What this means is a hassle-free shopping experience in which users no longer need to wait in traffic, queues, and worry about safety from COVID19. It’s as easy as ordering books and getting them delivered to your doorstep.” “The Wolf Team believes that book lovers across the world need to be granted access to books at affordable prices and that the practice of reading needs to be inculcated among everyone. This is the primary goal of the Big Bad Wolf Book Sale. The pandemic raises concern on the safety of the public, which could be overcome by an online platform which is practiced in other countries as well. Delivery partners will also follow the necessary safety precautions ensuring that the proper hygiene and safety measures are met. The Big Bad Wolf Book Sale team assures that the team will be monitoring the whole process meticulously ensuring all safety precautions are followed thoroughly,” added Big Bad Wolf Book Sale Co-Founder Jacqueline Ng.
Visitors to the Big Bad Wolf Online Book Sale Sri Lanka 2020 can keep a look out on the website’s banner for current promotions. Customers can access the Magical Books, Horrible Book series, and Classic Fairytales by White Star Kids series promotion by clicking on the banner.
Under the Horrible Book series section, customers can choose to purchase three books at Rs. 640. As for the Magical Books promotion, customers can choose to purchase two Magical Books and get one free Magical Book, or purchase three Magical Books and get two free Magical Books.
The Classic Fairytale by White Star Kids series is a buy one Classic Fairytales book and get one free Classic Fairytales book in return. Customers are also advised to stay updated via the social media pages for the latest contest and promotion announcement.
The sale opens 24 hours a day from 1 to 4 October, through www.bigbadwolfbooks.lk. Stay tuned in for the latest Big Bad Wolf Book Sale 2020 updates through Facebook at www.facebook.com/bbwbookssrilanka and Instagram www.instagram.com/bigbadwolfbooks_lk.
