Amana Bank recently launched a campaign titled ‘Make Savings a Habit at Home’ in the hope of inculcating the habit of savings among kids to making their dreams come true.
The campaign was launched in commemorating Children’s Day which fell on 1 October, where children were encouraged to record and submit a video of what their savings dream was, which was subsequently shared on the on the bank’s official Facebook page.
Despite being little in size, the children shared big and ambitious dreams they wanted to save for, which also encouraged many others to begin saving.
Commenting on the campaign, the bank’s Manager – Corporate Communications and Marketing Azim Rali said: “Children have dreams of greatness and dreams that mean the world to them. We believe that encouraging them to save will be a step forward in achieving their dreams, where the best place to begin is in the comfort of one’s home with a till.”
Also sharing his thought’s the bank’s Head of Deposit Mobilisations Arshad Jamaldeen said: “Once a child realises the joy and importance of savings, the better they will want to save. As an encouragement for parents to open an account for their children from a young age, Amãna Bank is rewarding every new account aged below two years with a pre-loaded deposit of Rs. 500.”
Amãna Bank’s focus on children is not limited to its savings accounts, but also extends to the Bank’s CSR focus, which is aligned to cater to the social upliftment needs of children in line with UN Sustainable Development Goals. Amãna Bank’s flagship CSR venture OrphanCare, which was introduced towards this social goal, continues to make headway and has so far benefitted over 2,800 orphan children in the country, irrespective of race, ethnicity or religion adhering to Article 2 of the United Nations Convention on the Rights of the Child.
Amana Bank PLC is a stand-alone institution licensed by the Central Bank of Sri Lanka and listed on the Colombo Stock Exchange with Jeddah based IsDB Group being the principal shareholder having a 29.97% shareholding of the Bank. The IsDB Group is a ‘AAA’ rated multilateral development financial institution with a membership of 57 countries.
In June 2020 Fitch Ratings Sri Lanka declared an upward revision of the National Long Term Rating of Amãna Bank to BB+(lka) with a Stable Outlook. Amãna Bank is a standalone entity which does not have any subsidiaries, associates or affiliated institutions, other than the ‘OrphanCare’ Trust.