Institute of Shipping and Logistics - Colombo, CIM workshop for marketers on 24 Aug.

A workshop organised by the Institute of Shipping and Logistics - Colombo (IOSL) titled ‘How to be a Successful Marketer in the Shipping and Logistics Industry’ has been rescheduled for Thursday, 24 August at the Hilton Colombo.

This workshop is being presented in collaboration with the Chartered Institute of Marketing (CIM) Sri Lanka. A certificate will be awarded to participants by CIM.

The following topics will be covered during the workshop.

• The Professional Approach to Marketing in Shipping & Logistics by Gihan Warusavitarne - founder/CEO of IOSL and veteran in the field of shipping.
• What You Should Know about the Shipping Industry to be a Successful Marketer by Rajesh Fernando - former General Manager (Sales and Marketing) of a Japanese container carrier in Sri Lanka.
• Modern Marketing Techniques Needed to Succeed in a Service Industry by Dilshan Perera MBA (Sri.J) - Chartered Marketer.
• How Ladies Could Become Entrepreneurs and Top Managers in Shipping and Logistics by Swabha Wickramasinghe - Chairperson, Women’s International Shipping and Trading Association (WISTA).

The following dignitaries will also grace this event.

Chief Guest Saliya Senanayake - Chairman, Lanka Shipping and Simatech Group and former Chairman, CILT (Sri Lanka) and International Vice Chairman of CILT (UK).

The Guests of Honour are Jagath Pathirana - CEO Expo Freight Ltd. (EFL) and Chairman,

 Sri Lanka Logistics and Freight Association (SLFFA) and Swabha Wickremasinghe - Director, Worldlink

 Shipping Colombo Ltd. and Chairperson WISTA.

According to indications this workshop is expected to be patronised by a large number of participants from the shipping and logistics sector. Interested participants can register by contacting the institute on 0777 891767 or 0766 588255 or email [email protected]/[email protected].