Star Alliance celebrates 20 years; launches Mileage Millionaire competition

As part of its customer interaction for its 20th anniversary, Star Alliance will be running a global competition, inspired by the theme of ‘Connecting People and Cultures’, which will offer winners the chance to become a mileage millionaire.

Each of the Alliance’s 21 FFPs is offering one million miles (or equivalent) to one competition winner.

Entrants are asked to upload a picture of themselves and to share a cultural experience they enjoyed. The cultural experiences will be shown on an interactive world map. The competition will be open until 31 July 2017.

In support of the 20th anniversary campaign, each of the 28 Star Alliance member carriers has come up with their own local cultural experience idea.

The five founding carriers, Air Canada, Lufthansa, Scandinavian Airlines, Thai Airways and United have gone one step further by challenging National Geographic’s Travel Nomad Robert Reid to test their recommendations personally and report back to travellers on his experience.