Expo 2020 Dubai partners with SAP to create ‘made-for-you’ experience for millions of visitors

Reuters: Expo 2020 Dubai has partnered with software solutions firm SAP to deliver tailor-made experiences to the millions of people set to visit the global event.

Under the deal, SAP will offer real-time technology that will enable organisers and exhibitors to instantly analyse data to predict visitor trends and personalise each individual’s experience.

That kind of bespoke interaction is believed to be unique for a global event on this scale.

It could, for instance, see visitors that arrive be informed of the quickest route to their preferred pavilion, with suggested stops along the way. Or, it could direct someone to see the latest advancements in virtual reality, if they are a keen gamer.

Such insights will also be used to ensure a ‘made-for-you’ experience in other parts of their Expo journey, such as hospitality, travel and telecommunications.

SAP global CEO Bill McDermott described Dubai as one of the world’s most innovative cities and said his company aimed to help reflect this in the customer experience at Expo 2020 Dubai.

SAP is the event’s first international Premier Partner and more partnerships, both in technology and other areas, are expected to be announced in the near future.

The first World Expo to take place in the MEASA region (Middle East, Africa and South Asia) will open its doors in Dubai on 20 October, 2020 and is expected to attract millions of visitors to see a festival of new ideas and innovations that it is hoped will trigger a new global momentum of collaborative progress.