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Citizens Development Business goes live with Intellect’s Digital Face


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Intellect Design Arena Ltd., a digital technology product provider across banking and insurance, announced that Citizens Development Business Finance PLC (CDB) has gone live with Intellect’s Digital Face, an omni channel solution catering to demands of the modern customers. 

CDB will now be able to offer digital products for their retail customers. CDB customers can now enjoy seamless omni channel digital experience across internet and mobile.

Digital transformation is not just moving from traditional banking to the digital world. It is about how financial institutions engage with the customers, to enable long term and beneficial relationship. In the recent past, the decibel levels around the word ‘digital’ have been deafening. From the days of computer history and the use of ‘digital’ as a counterpoint to ‘analog’, digital today has assumed a whole new significance. 

The Intellect Digital Face product is on the proprietary Digital Face Tool Kit having one single code base for the channels using CORA (Configure Once Run Anywhere) framework enables the financial institutions to launch new products and services across multiple channels and devices in one go with customised segmentation. 

Commenting on the implementation, Imdaad Naguib, Sr. Deputy General Manager IT and e-commerce, CDB, Sri Lanka, said: “Our customers are increasingly adapting the digital lifestyle, and their expectations from us have set standards for our digital transformation. With Intellect Digital Face implementation, CDB will now be able to provide a highly secured, seamless experience across all channels to customers with 60+ readily available apps. 

“Digital Face empowers CDB to promote right product to right customer at the quickest time, thanks to in built segmentation features. It also gives flexibility to develop product and market at the quickest time possible. CDB will now notably reduce its total cost of ownership (TCO) with unified Digital Channel solutions. With the evolution of technology and increased usage of mobile phones in Sri Lanka, we are sure that with Intellect we are in the forefront of digital transformation. This implementation in just four months time helped CDB to establish an edge in the market. The team has done a fabulous job in understanding CDB’s requirements right from beginning to end.”

“We are extremely delighted to be a part of CDB’s Digital Transformation journey,” said Rajesh Kuppuswamy, Head – Digital Banking, Intellect Design Area Ltd: “Intellect Digital Face enables financial institutions like CDB for an omni channel digital transformation by leveraging CDB’s existing assets. With strong segmentation and personalisation driven by a rich repertoire of retail banking apps that integrate easily with the existing technology landscape, we are upbeat that Digital Face will act as a clear differentiator in digital offerings to its customers.”

K. Srinivisan, President Emerging Markets, Intellect Design Arena, said: “With the Digital Face going live at CDB we are delighted to be the partner for CDB to drive their digital transformation agenda enabling the financial institution with an entirely new and innovative seamless OMNI channel banking experience to their customers. We are also happy to have been successful in expanding our footprint in Sri Lankan market.”


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