CIM SL participates in EDEX for 11th consecutive year

• Pathway towards a leading professional marketing career

The Chartered Institute of Marketing, Sri Lanka participated at the EDEX Expo exhibition, Sri Lanka’s largest education and job fair, held at the BMICH from 20 to 22 January. 

CIM participated at the exhibition for the 11th consecutive year with the objective of campaigning for greater recognition and excellence in the marketing profession in Sri Lanka, through education, training, and professional development. 

The Chartered Institute of Marketing UK is the leading and the world’s largest international professional marketing body. As the world’s largest organisation for professional marketers, CIM has a global reputation as a centre of excellence and the qualifications are recognized worldwide. CIM Sri Lanka is the first international branch of CIM UK comprising the largest number of members, both professional and students of CIM outside the UK. 

Chartered Institute of Marketing, Sri Lanka Head of Education Dilini Rathnayake said, “The strategic focus for this year is to further grow the student and membership base by strengthening the CIM value proposition and develop competencies, share knowledge and guide the students and the members towards a prospective career. Participating at the Edex Education exhibition provides us a platform to interact with prospective candidates and shape their future by educating them about this much valued qualification.” 

She further stated: “With the constant changes in the business environment, technology and social media, it is necessary for marketers to be prepared to respond to these inevitable changes and challenges. As the leading professional body for marketing, CIM Sri Lanka has always delivered world class support to equip marketers with knowledge, tools and networking opportunities necessary for marketers to excel in their profession.”

Following extensive research, with marketing professionals and the wider business community, CIM has launched a portfolio of award based qualifications to reflect the market need for flexible bite sized learning for today’s professional marketer. 

The levels in CIM qualification, namely, Certificate in Professional Marketing, Diploma in Professional Marketing and Postgraduate Diploma in Marketing, will provide specialist professional knowledge across many areas to align the organisation’s activities and will enrich the learner with cutting edge business skills needed for today’s competitive business environment. 

The qualification is a comprehensive marketing and management qualification which is considered equivalent to a MBA. It provides international recognition – recognition of the marketing qualification by business all over the world, competitive advantage – enables to keep up with the latest trends in marketing and stay ahead in your field, a mix of theory and practice – a unique opportunity to blend practical skills with academic understanding, flexible study – bite sized learning to fit any professional career, a choice of learning methods – face to face study, distance learning or a mix of the two, and  interactive and practical learning modules – provides fresh perspective on your own business.

The Chartered Institute of Marketing will continue to be an active catalyst in shaping the future of marketers in Sri Lanka.