Home / Agriculture/ Hayleys ‘Jeevadhara’ to improve rural livelihood and nutrition with 1 million Murunga plants

Hayleys ‘Jeevadhara’ to improve rural livelihood and nutrition with 1 million Murunga plants


Comments / {{hitsCtrl.values.hits}} Views / Monday, 30 January 2017 00:10

Facebook

IN-2.2Committed to improving rural livelihood and nutrition through sustainable agricultural development, Hayleys Agriculture, the agricultural arm of leading multinational conglomerate Hayleys Plc, launched the ‘Jeevadhara’ program to provide one million Moringa (Murunga, Drumstick and Moringa Oleifera) plants to families in Jaffna and neighboring areas of the Northern Province via a network of 100,000 out-growers.   

Jeevadhara intends to enhance farmer incomes and livelihoods while creating a sustainable supply of pods and leaves for domestic consumption and value-added exports. The project intends to reach 100,000 households in Jaffna, Killinochchi, Mullaitivu, Mannar and Vavuniya providing around 10 plants per household.

The initial batch of 1,000 farmers was given 10,000 Moringa plants at a ceremony at Navatkuli Maha Vidyalayam in Kaithady, Jaffna in the presence of several key dignitaries from the region. 

Considered nature’s gift to humankind due to its many nutritional properties and traditionally grown in a small scale in Northern Sri Lanka for centuries, Moringa oleifera is catching on as a miracle tree with the leaves and pods classed as ‘super-food’ globally. Gram for gram, Moringa is known to have two times the protein of plain yogurt, four times the calcium of milk, 25 times the iron of spinach, four times the vitamin A of carrots and seven times the vitamin C of oranges. 

Hayleys Agriculture is confident that a farmer could earn an additional income of around Rs. 50,000 per year from 10 mature trees. Moreover, every aspect of the tree from the leaves to the pods can be value added for income generation.  With its myriad applications from leaf powder to pod-pressed edible oil, the plant is seeing an overdrive of popularity, with health authorities having rediscovered its massive nutrition and health benefits.

Hayleys Chairman Mohan Pandithage said the ‘Jeevadhara’ program underscored the group’s philosophy of continuously engaging and supporting local communities to help improve their lives and livelihoods.

“The agro ecological conditions in the North, where ‘Jeevadhara’ is being rolled out are conducive for Moringa cultivation,” said Hayleys Agriculture Holdings Managing Director. “So we found a natural fit to have homeowners in and around the Jaffna peninsula to make the cultivation commercially viable for them.” 

“Moreover, Moringa can provide an initial harvest in six to eight months. It is fast-growing, drought tolerant and the tree remains evergreen with exceptionally nutritious leaves, pods and roots. From the root of the plant to the leaf, every part is valuable,” added Zaheed. 

Hayleys Agriculture will engage with government institutions, university and research agencies and community-based organisations to support the ‘Jeevadhara’ program.

IN-2.1

Hayleys Agriculture Managing Director Rizvi Zaheed hands over Murunga seedlings to a beneficiary

 

A national study reported that the prevalence of underweight, stunting and wasting among children aged below five years is 23.5%, 13.1% and 19.6% respectively and 18% of the sample was low birth weight babies. Research suggests that one tablespoon of the Moringa oleifera leaf powder provides 14% of the protein, 40% of the calcium, 23% of the iron and most of the vitamins, children aged 1-3 require. Six tablespoons of leaf powder is considered to provide most of a woman’s daily iron and calcium needs during pregnancy and breastfeeding.

‘Jeevadhara’ by Hayleys Agriculture will allow the out-grower farmers to capture the economic and nutritional value of this remarkable plant, making it an opportunity for livelihood enhancement.

 


Share This Article

Facebook Twitter


DISCLAIMER:

1. All comments will be moderated by the Daily FT Web Editor.

2. Comments that are abusive, obscene, incendiary, defamatory or irrelevant will not be published.

3. We may remove hyperlinks within comments.

4. Kindly use a genuine email ID and provide your name.

5. Spamming the comments section under different user names may result in being blacklisted.

COMMENTS

Today's Columnists

“Sri Lanka’s future lies in producing exportable manufactured goods”: Dr. Howard Nicholas

Monday, 22 July 2019

Drawing lessons from Vietnam’s experiences The Sri Lanka-born economist attached to The Hague based Institute of Social Studies – Dr. Howard Nicholas – addressing a packed audience consisting of the alumni of the Postgraduate Institute of Manag


We should sell our water

Monday, 22 July 2019

When you read the title of this article, you will probably feel disgusted with me as selling our water has been a controversial topic since a long time ago. By the way, I am talking about virtual water trade and you would be surprised to know that we


A voice of compassion amid howls of zealotry

Monday, 22 July 2019

The unrestrained freedom extended by the current regime to a bunch of saffron-clad street vendors of Sinhala Buddhist zealotry is pushing Sri Lanka once again into a cauldron of ethnic and religious convulsion. The nationwide spread and virulence of


Roger Beteille: The man who reinvented the commercial airliner

Monday, 22 July 2019

The visionary engineer, pilot and manager who led Airbus to some its most significant decisions, passed away last month. Beteille, who was the head of French aircraft manufacturer Sud Aviation’s flight testing section, was made technical director


Columnists More