EZY Distribution drives Transcend to market leadership in 2016

Transcend Regional Manager – South Asia Hugo Lee hands over plaque in recognition of EZY Distribution’s efforts in 2016 as an Authorised Distributor, to EZY Distribution General Manager, Consumer Business Group Prabath Navaratna, whilst Transcend Country Manager – Sri Lanka Shane Wu and EZY Distribution General Manager – Sales and Distribution Lalindra Wijekoon look on 

Launches new DrivePro Series to reduce traffic violations

EZY Distribution, the innovative technology distribution company, has been the key driver of enabling Transcend memory products to take to market leadership. With the extensive range of memory products from pen drives, to SD cards and hard drives – Transcend is on an upward trend with the increase for storage products and surge in information being shared from corporates to personal users. 

Another addition to its portfolio, the recently launched DrivePro series, captures a range of car video recorders that not only record surroundings in high definition, but serves as a great tool in reducing traffic violations. The series consists of the DrivePro models, 50, 100 200, 220 and 520, across variations in features and benefits. The DrivePro also comes with a built-in Wi-Fi and the free DrivePro App, which allows users to stream, download, and share videos on their smartphones and tablets. 

Transcend Information, Inc. (Transcend), a global leading manufacturer of storage and multimedia products, partnered EZY Distribution with the hope of increasing reach and availability of its products in Sri Lanka. Exclusive Distributor rights for Transcend products were granted to EZY Distribution, and post an eight year partnership, Transcend has now made its entrance to the local market with its well renowned memory products. 

Commenting at the recent launch and dealer event, Transcend Regional Manager – South Asia Hugo Lee said, “The segment for memory products continue to grow intensely since last year. With a carefully formulated strategy and the support of EZY Distribution’s channel strength, we will ensure various reach mechanisms to drive Transcend visibility. As part of an end user engagement EZY Distribution is also looking to create relevant content and campaigns that create awareness and engage the end consumer.”

Transcend Country Manager – Sri Lanka Shane Wu added, “Car video recorders can be a good solution to prevent the drivers from car accident disputes. With the recent regulations implemented in Sri Lanka, a reliable and effective car video recorder would serve the purpose of a reliable eyewitness. Although there are many kinds of car video recorders sold in the market, the extensive features, HD display and ability to link it with your smartphone are key differentiators.”

EZY Distribution brings to the relationship its wide network of contacts and local partners, as well as a highly motivated and proactive sales team, enabling coverage across greater Sri Lanka. 

It is a subsidiary of EZY Corporation, a $ 500 million multi-cultural diverse organisation, with over 1,000 employees from 30 nationalities, operating in 15 countries across South Asia. 

EZY Distribution Consumer Business Group General Manager Prabath Navaratna said, “Our partnership strength over the years signifies a big leap forward as the brand continues its steady disposition in the market. Our plans to increase coverage and reach for the brand will continue beyond conventional methods – to innovative methods that will give us access to more geographies – propelling Transcend product sales.”

“I’m certain the new Transcend DrivePro series will catch on fast as we regulate road safety mechanisms. The products are not only available offline at our dealer locations island-wide but online on sites such as wow.lk and MyDeal.lk, which carry daily discounts for consumers.” 

Transcend and EZY Distribution look forward to further strengthening their relationship across more product ranges this year.