Tsemach introduces the art of detailing with Chemical Guys

Tsemach Global Automotive, the detailing studio that revolutionised how you take care of your vehicle, recently introduced the world-renowned professional automotive detailing supplies brand Chemical Guys to Sri Lankan vehicle enthusiasts. The state-of the-art product store was opened recently at Gregory’s Road, Colombo 7.

Run by ardent vehicle enthusiast and detailing promoter Ayesh Wickremasinghe, the store stocks a wide range of Chemical Guys car care products and professional detailing accessories. Being a hands-on kind of guy, Wickremasinghe personally assists all his customers and makes recommendations based on the vehicle type, usage patterns and lifestyle of the driver or owner. Among some of the high-profile clients (vehicles in this case) that Wickremasinghe services are the likes of a Jaguar XJ, Mercedes S500e, Mercedes S400, Mercedes S300 and American muscle cars such as the Cadillac Escalade, Dodge Challenger and Charger among many others.

Speaking at the opening, Wickremasinghe said: “Tsemach is not your typical detail garage. What we provide are tailor-made vehicle services. Many people in Sri Lanka have still not picked up on what detailing is all about and the importance of it for one’s vehicle. With Tsemach and Chemical Guys we hope to revolutionise how people treat their vehicles, more like making it a lifestyle.”

Tsemach Global commenced operations in early 2016 as a detailing vehicle salon. At the same time Wickremasinghe began researching vehicle detailing globally and stumbled upon an interesting website for Chemical Guys, a world-renowned brand for auto detailing. Finding out that the founders of Chemical Guys shared his same passion for maintaining a vehicle and the process of care that goes into it, Wickremasinghe found himself in contact with Chemical Guys and early this year was invited to train with them. 

The week-long training program was conducted by none other than the founder of Chemical Guys, Paul Schneider. As a result of the training, Wickremasinghe is now the sole agent and distributor for Chemical Guys merchandise in Sri Lanka.

“The ultimate goal for Tsemach and Chemical Guys is to create a culture where owners begin to value their vehicles and give them the right kind of treatment which in turn ensures longevity, a lifelong relationship with their vehicle and a guaranteed higher resale value for those who wished to upgrade their drive with the times,” Wickremasinghe added.